ed the hospital and the St. Jude Target House, one of the three housing facilities where families live while patients receive treatment.
These franchisees have proven to be leaders in pushing everyone at
Petland to raise more money, Kunzelman said.
Petland first partnered with St. Jude in 2009. The St. Jude Halloween Pin-Up Promotion, now in its 26th year, asks customers to
donate $1 or more at the register during the month of October to
support the hospital’s lifesaving mission of finding cures and saving
children. In exchange for the donation, customers sign a St. Jude Hal-loween-themed pin-up, which is displayed in the store. Petland also
initiated a corporate campaign for the home office, offering payroll
deductions for donations.
FLUFF & TUFF NAMES 2016 HOLIDAY CHARITY
TOY DONATION RECIPIENTS
Fluff & Tuff has unveiled the donation recipients for its 2016 Holiday Charity Toy. Fluff & Tuff introduces a limited edition Holiday
Charity Toy each year, which is sold through independent retail
partners. The Bloomfield Hills, Mich.-based company donates 100
percent of the profits from its sale through the Fluff & Tuff Charitable Foundation.
Fluff & Tuff’s fourth-annual Holiday Charity Toy—a classic red,
green and white striped candy cane—sold out in record time, making
2016 the best year to date, said company officials. In response, Fluff
& Tuff thanked the retailers for their support by offering them the
opportunity to suggest a local nonprofit for recipient consideration.
“It was natural for us to involve our retail partners in this process—they’re enthusiastic supporters of our Holiday Charity Toy,
and we wanted to thank them by assisting the charities they work
closely with in their local community,” said Ellen Lawson, owner
of Fluff & Tuff.
The Fluff & Tuff Charitable Foundation supports animal-based,
nonprofit organizations across the U.S. and works toward providing funds to organizations where they can make the most meaningful impact.
Fluff & Tuff’s 2016 Holiday Charity Toy donation recipients include: Alaqua Animal Refuge in Freeport, Fla., Beaver County Humane Society in Aliquippa, Pa., Bullies 2 the Rescue in Indian Trail,
N.C., Fetching Furever Families in Boerne, Texas, Northwest Boxer
Rescue in Woodinville, Wash., Humane Tomorrow, Love on Wheels
Program in Flower Mound, Texas, Husky House in Matawan, N.J.,
I Heart Dogs in Warren, Mich., Lizzy’s Animal Hospice in Dripping
Springs, Texas, Ozarks Animal Sanctuary in Washburn, Mo., Puppy
911 Rescue in southwestern Illinois, Sanctuary Rescue in Richmond,
Va., and Senior Paws Sanctuary in Lee County, Fla.
INVISIBLE FENCE DONATES PET OXYGEN MASKS
TO TENNESSEE FIRE DEPARTMENTS
Invisible Fence dealers and distributors donated nearly 200 lifesaving
pet oxygen masks to fire departments across Tennessee through the
Project Breathe Program. The donations will ensure first responders
in the company’s home state are equipped with oxygen masks to
use with pets during life-threatening hazards such as house fires.
“Since Project Breathe began over 10 years ago, we’ve provided
over 13,500 pet oxygen masks to fire departments and other first
responders around the country, saving more than 10,000 pets from
fires and smoke inhalation,” said Ed Hoyt, director of Invisible
Fence Brand, which is owned by Radio Systems
Corp. in Knoxville, Tenn. “This statewide donation
in Tennessee will help us reach our long-term goal
of equipping all fire departments across America
with these important tools.”
It is estimated that more than 40,000 pets die
each year in fires, most succumbing to smoke inhalation. The reality in most cases is that first responders lack the equipment to resuscitate and save these
animals’ lives, according to Invisible Fence.
PURINA DONATED MORE THAN $31 MILLION
TO PET-RELATED ORGANIZATIONS IN 2016
Purina, a brand of Nestlé Purina PetCare Co., donated $31.2 million worth of pet food, pet supplies,
and monetary contributions to pet-related charities and other community organizations across the
country, including its hometown of St. Louis, in
2016. The donations reached more than 650 organizations throughout 2016.
“Whether it’s helping children reunite with their
pets in hospitals, keeping victims of domestic vio-
lence and their pets together during times of cri-
sis, or bringing food to pets displaced by natural
disasters, we at Purina are dedicated to bettering
the lives of pets and the people who love them in
communities across the country,” said Kasey Bergh,
director of Purina Community Affairs.
One of the company’s more innovative initiatives included collaborating with St. Louis Children’s Hospital to create the Purina Family Pet
Center, a comfortable, safe and welcoming environment where patients and their families can reunite
with their family pet during the treatment process.
The Purina Family Pet Center opened its doors
on May 18, 2016, and is the fourth family pet center
at a pediatric hospital in the world.
Purina’s donations were also given to a variety
of pet-welfare organizations in 2016. The company donated $100,000 to the Friends of the Animal
Shelter in St. Joseph, Mo., to help build a “catio,” a
meet-and-greet area at the shelter where cats and
adopters can get to know each other in a homelike
environment. The donation also helped kick-start
Friends of the Animal Shelter’s capital campaign,
which was developed to build an entirely new shelter to house its pets.
Purina also used its resources to respond quickly
to those in need during a number of unexpected
disasters. One in particular was the flooding in Lou-