17 April 2017 Pet Product News International
BY LIZETT BOND
“Up and coming,” “dream town” and “the last
best place” are characterizations that lately have
been applied to the city of Bozeman, Mont. Located in what is known as Big Sky Country, the city
enticingly mixes a tight-knit community and wide
open spaces in a way that summons the adventurous spirit.
With an expanding citizenry clocking in at approximately 43,000 to date, Bozeman is also home
to Montana State University. Further, the city was
recently ranked in the top 10 on a list for entrepreneurial activity by a leading business magazine.
In the midst of this activity, Holly and Josh Allen, co-owners of Dee-O-Gee, echo the evolutionary climate of their city, enjoying retail success by
accurately recognizing and assessing trends and
needs within the local pet community while retaining that neighborly, small town ambience.
Montana natives, the Allens opened the doors
to Dee-O-Gee in 2008 after Holly, a veterinary
technician, sensed a void.
“Working in the veterinary world, I would of-
ten hear people say they were seeking a more ho-
listic food or higher-quality supplements, things
that were not available in Bozeman at the time,”
Holly said. “I’d come home from work and tell
Josh of a need to be filled.”
However, it was the Allens’ rescue dog, a little
papillon named Jericho, that finally led the way to
Dee-O-Gee. The diminutive canine suffered from
an array of health issues, and the couple’s sub-
sequent research into nutritional remedies soon
morphed into a passion.
“We are super blessed and fortunate that both
sides of our families retain an entrepreneurial
spirit, so we looked to our background, our passion, and our love for community and decided
this was something we could do,” Holly said.
Further, Holly’s veterinary experience dovetailed nicely with Josh’s career in the health care
field. Their endeavor, based on an offering of
grooming, pet foods and supplies, proved successful, and in 2013, a second store began serving
Bozeman customers. In 2014, the smaller, original
site relocated. The new, 6,000-square-foot space
allowed for the introduction of day care for dogs
and an expansion of grooming services.
Today, there are a number of big-box competitors in Bozeman; however, in staying true to the
original vision of knowledge, passion, innovation and community, Dee-O-Gee enjoys a unique
FILLING THE SHOPPING CART
Dee-O-Gee offers a mix of food for dogs and cats
that encompasses raw, grain-free, canned, kibble
and toppers, with none containing ingredients
sourced in China. The Allens are strong proponents of raw feeding, and seven freezer doors
greet pet owners with these selections at the larger
site, and four are in the smaller store.
“We started with one door in our first store,”
Holly said. “We try to offer foods not found in feed
or big-box stores.”
The Allens credit the pet humanization move-
ment, along with the nutritional expertise of Dee-
O-Gee staffers, with the increase in consumer
Following that credo, a treat table laden with
mouth-watering baked goodies, temptingly displayed on risers and trays, entices both two-legged
and four-legged patrons as they enter.
“Sometimes you just have to go with those really fun, fancy cookies,” Holly said.
In order to maintain a uniform look and feel
between the two stores, the Allens create their own
“We want our product presentations to be
branded as Dee-O-Gee,” Josh said.
Rounding out the shopping experience,
pet supplies, toys, collars and leashes, supplements, human apparel and gift cards are among
Big Sky Enterprise
From its quality pet food assortment to its grooming and day care services, Bozeman,
Mont.-based Dee-O-Gee aims to meet the needs of its adventurous and laid-back clientele.
Locations: 2051 Oak St. #4
Bozeman, MT 59718; 424 E. Main #103
Bozeman, MT 59715
Co-owners: Holly and Josh Allen
Employees: 8 full time, 8 part time
Years in business: 9
Average square feet: 4,000
Product and services: Dog and cat foods and supplements, treats, pet supplies, bakery treats, grooming,
day camp, puppy camp, puppy socials, training,
outdoor gear, gift items
DEE-O-GEE AT A GLANCE
ONE to WATCH 2016-2017
YEAR of the
The Allens are strong
proponents of feeding
a raw diet.