out for a walk and forget a leash
for their dog, they may borrow
one from Dee-O-Gee.
“Again, we want to be a
good neighbor and community
member, so we provide leashes
on trailhead signposts within
the city limits,” Josh said. “Hik-
ers can take a leash, use it for
their walk and return it to the
The Allens were instrumen-
tal in the establishment of the
Lewis and Bark Dog Park, also
within the city limits. In naming
the park, Dee-O-Gee conducted
a poll with community mem-
bers to nominate a name for the
“The winner received a year
of free dog food from Dee-O-Gee,” Josh said.
The couple’s community
spirit expands globally with
WO Design, a toy company
founded by the Allens as a
result of Josh’s visit to Ethiopia.
Toys are marketed across the
country, with proceeds from ev-
ery purchase providing meals to
orphaned children in Ethiopia.
“We partner with an organization in Ethiopia,” Josh said.
“We are passionate about helping others, and the company
has grown organically.”
SHARING THE SPIRIT
There is more growth to come
as Josh and Holly—wishing
to share their successful ideas,
entrepreneurial spirit and passion—launched a Dee-O-Gee
franchise model in 2016.
“We are pretty vested in
finding franchise partners in the
right markets and growing in a
sustainable way, and to help-
ing more pet owners ensure a
healthier, happier lifestyle for
their pets,” Josh said.
“At Dee-O-Gee, we have
integrated the retail and service sides of our business;
I would say we cross pollinate,
and I think that contributes to
our uniqueness,” he added.
“But more important, it’s about
being a good neighbor and a
contributing member of the
What is Dee-O-Gee best
Holly Allen: Our staff is
incredible. Their knowledge
base is phenomenal and really
extensive. People love to come
in to visit with them.
Josh Allen: We often receive
comments on our in-store experience. Our stores smell fresh
and clean, they’re well lit, with
unique products, along with the
day camp and grooming.
What is the greatest chal-
lenge for the independent pet
Josh: E-commerce. Finding
companies that are really,
fiercely committed to the independent channel is something
that will be more difficult the
longer we are in this industry.
What is the biggest challenge
for the pet industry overall?
Holly: Keeping up with the
trends and making sure it’s
not something that is going to
come and go. Finding products
that people want, and are
sustainable, is definitely a
Are you watching any inter-
esting trends in the industry
Holly: The service trend is huge
right now. People are spending
a lot of money on things like
our day camp, and that’s
really exciting as we expand our
Most gratifying as a small
Josh: The ability to leverage our
business locally and to serve
as a positive light to our local
WE’RE BETTER TOGETHER.
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JULY 25-27, 2017
CONFERENCE JULY 24-26
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