GOING FOR GUT HEALTH
If a dog doesn’t maintain a healthy body weight, it can
lead to insulin resistance, which, in turn, can progress to
obesity. The combination of insulin resistance and obesity
leads to Type 2 diabetes in most dogs if the pancreas is
Lucy Pet Products recently launched Lucy Pet
Formulas For Life, which can potentially have a positive
impact on chronic disease, said Joey Herrick, founder and
president of the Thousand Oaks, Calif.-based company.
The philosophy behind the food is to take advantage of
major advancements in the science of nutrition and the
responsible sourcing of ingredients to help develop and
maintain a healthy digestive system in cats and dogs
through improved gut health, Herrick said. The formula
was developed in collaboration with university experts
and leading companion animal nutritionists.
“We decided that if we were going to do anything, it
would have to be something that changes the way people
thought about feeding and nourishing their pet,” Herrick
said of his company’s decision to enter the pet food market.
“Today, if you’re going to have a good-quality food, great
ingredients are the minimum price of entry into this market.
We knew we would need some protein and fat, and, like
most companies, we viewed fiber as a low-value ingredient
that was required in every formula to meet the basic digestive needs of the pet.
“But when we started studying the research of Dr.
George Fahey of the University of Illinois at Urbana-Cham-paign, we came to understand that fiber is much more
important than previously thought,” he said. “By using a special blend of fibers recommended by Dr. Fahey that ferment
in the gut, creating a prebiotic effect that feeds the good
bacteria (probiotic) in the gut, we had our game changer.”
PETMATE presents the Chuckit!
Breathe Right Fetch Ball, a high-per-formance ball designed to facilitate
breathing and airflow into dogs’ lungs
while the dog is running and fetching. It
features patented proprietary construction and is compatible with all Chuckit!
Launchers. The ball is available in three
BAD TAGS’ products of the same name
are custom-made pet tags available
in more than 20 different colors with
hundreds of quirky sayings. They can be
personalized with a pet owner’s contact
information to keep pets safe if they are
ever lost. The tags are made to last with
premium aluminum metal core and special water coating. Retailers that do not
have a tag engraver can offer the tags as
a collar charm accessory. A percentage
of sales is donated to rescue organization and fundraisers. buybadtags.com
BARKWORTHIES presents Superfood
Jerky treats. Made with real meat,
plus superfood ingredients such as
blueberries, carrots and pumpkin, the
treats help support muscle growth and
development, the company reports.
Rich in vitamins and fiber, they also
help support the digestive system and
promote anti-inflammation, as well
as dental health, the company adds.
BAYER offers Advantus (imidacloprid), the first FDA-approved soft chew for fleas available without a prescription,
the company states, adding that it is safe and effective and
provides fast knockdown of fleas by starting to kill fleas
within one hour. The product contains no animal proteins,
so it can be suitable for dogs with animal protein (food)
allergies. A single dose kills adult fleas on a dog. If the dog
becomes re-infested, owners can safely repeat treatment as
often as once per day, the manufacturer reports. bayer.com
COASTAL PET PRODUCTS added the onyx color to its Soy
collection. The color is now available in three collar and two
leash sizes. Soy collars and leashes are made from a blend of
all-natural fibers that are soft and eco-friendly and have antibacterial properties. coastalpet.com
DOGTRA’S E-Fence 3500 is made with premium-grade materials, eight
stimulation levels and customizable yard boundaries. The product has
two modes: pager/stimulation and pager vibration only. Equipped with
eight distinct intensity levels on the receiver/collar, the E-Fence 3500
can control each dog’s individual intensity needs. With a quick two-hour
charge of the long-lasting lithium polymer batteries, the unit is ready
for use again. It works with properties under one acre or up to 40 acres.
we use our
vegetables and fruits
pressurization at a
This locks in more
of natureʼs goodness
to FUEL THE
our dogs deserve.