Many pet food manufacturers provide endless supplies of point-of-purchase materials as a means of informing customers that a
retailer carries their product and where exactly in the store their
products can be found.
Periodic promotional campaigns can also make a product
top-of-mind for consumers, if they receive occasional reminders
about certain items. Many retailers are finding that social media
is an excellent forum for marketing and advertising, but not all
retailers have tapped into this valuable medium. Industry sources
recommend that retailers consider hiring a person to manage their
social media campaigns.
Joshua Kramer, manager of Two Bostons, which has stores in
Illinois, said his stores make a point of hiring and training a sales
force that interacts with customers and asks questions about the
pet in question and what its current diet regimen is.
“Our team members intentionally interact with our customers
and find out what questions they might have, or ask what food
sensitivities their dog might have,” Kramer said. “We do our best to
educate customers about the ingredients in foods so that they can
make the right choices for their pets. We could put out signs all day
about what’s best for diabetic dogs, for example, but by providing
them with the knowledge we have based on our training, they can
then make an informed decision of what to select from our inventory.
DOOG (DOG OWNERS OUTDOOR GEAR)
presents DOOG Home, a pet homewares line.
The ceramic bowls come with a nonslip silicone
base that can be removed for the bowl to be
easily cleaned in the dishwasher. The dog beds
come with an easy-to-remove cover and are
made from an odor-proof recycled poly filling
that means owners don’t have to wash the
contents of the bed so often. The matching beds
and bowls are available in two sizes and three
EYENIMAL offers the Canicalm Smart
bark-control collar from Num’axes. The safe
and effective device features customizable
settings for barking-detection sensitivity,
operating modes and time slots, the company
reports. Using a Bluetooth connection, owners
easily can monitor and rectify nuisance barking
from their Android or iOS smartphones. The
system generates daily or weekly reports, allowing owners to review barking episodes and
any feedback given to their dog. eyenimal.com
Toppers are part of a growing trend to
entice picky pets to eat and to add
nutrition to their meals.