a HealtH-eNHaNCINg syllabus
Retailers and manufacturers agree that education is the cornerstone to
assisting consumers in selecting foods containing novel proteins and
Customers often look to pet specialty retailers as expert advisors when
choosing foods, especially if they are experiencing feeding challenges, said
Bryan Nieman, brand director for Fromm Family Foods in Mequon, Wis.
“Taking full advantage of any training resources manufacturers offer will
provide brand familiarity and nutritional expertise,” he said.
“At TailsSpin, our staff is required to take part in pet nutrition training
through Pet Store Pro, as well as veterinarian and manufacturers’ represen-
tative trainings,” said Jusak Yang Bernhard, co-owner of TailsSpin Pet Food &
Accessories, which is a Bentley’s Pet Stuff company and has stores in Geor-
gia. “This knowledge presents an opportunity to add sales, build customer
relationships, and introduce superfoods or novel proteins to the diets of pets.”
Employee knowledge is vital when tailoring recommendations to a
specific pet, said Holly Allen, co-owner of Dee-O-Gee in Bozeman, Mont.
“Often, a customer will come in saying, ‘I’ve been told I should do this
or that,’ but it’s up to us to probe with our questions,” she said. “We would
be remiss to pick one food and offer it to every person walking in; it’s not
one [size fits] all.”
sJt eNterPrIses offers dog Is good oval destination magnets.
The car magnets measure 4 in. by 6 in., and they are waterproof
and UV resistant. Any location can be name dropped on the magnets. A free counter display is available. destinationmagnets.com
s WedeNCareusa’s Plaqueoff
system dental Care bones
are designed to remove plaque
and tartar from dogs’ teeth.
They deliver dental prevention
in the form of a treat so tasty
that dogs gobble it up. The
bones contain a natural and
kelp ingredient. They are grain
free, gluten free and highly
digestible. Flavors include
meat-free Vegetable Fusion,
Chicken & Pumpkin, Turkey &
Cranberry and Natural Bacon.
dogtra presents its
Pathfinder gPs e-Collar, a high-re-sponse tracking and training
system with full e-collar
functions, including nick and
constant stimulation, along
with audible tone. The collar
connects via satellite to the
Pathfinder app through Bluetooth; it then relays the dog’s
location and the user’s location
back to the user’s smartphone.
It has a 9-mile range and offers
multiple views, including satellite and terrain, along with map
zoom capabilities. dogtra.com