vantus at Bayer Animal Health, based in
Shawnee, Kan., noted pet owners want
products that are convenient and that
they know will work. That’s why in ear-
ly 2017, Bayer Animal Health launched
Advantus, a soft-chew flea-treatment
product for dogs.
“It’s ideal for dog owners who want
a product that effectively kills fleas fast,”
Chua said. “It’s the first FDA-approved
soft-chew flea treatment available with-
out a prescription. Pet owners simply
feed the Advantus soft chew to their
dogs. It’s safe to give every day, and since
it doesn’t get applied to the dog’s skin,
there’s no messy residue.”
Manufacturers also are homing in on
the particular needs of cats. H&C Animal
Health recently released Catego, a flea and
tick product made specifically for cats. The
product contains the active ingredients di-
notefuran, fipronil and pyriproxyfen, and
is formulated to kill fleas and ticks within
six hours, according to the company.
the more You KNow
Jusak Yang Bernhard, co-owner of TailsSpin Pet Food & Accessories, a Bentley’s Pet
Stuff company with locations in Georgia, said it’s important that all of his employees
know what the flea and tick products can do.
“Our staff members understand that explanation is needed regarding the
frequency of application that is needed to be effective, specifically for our part of the
country,” he said. “For this reason, proper knowledge on these products is important.
Our training process starts with our staff. It’s a living and constant process, as chang-
es occur so very quickly in the pet industry.”
One of the services TailsSpin offers is its low-cost vaccine clinic, conducted by
local veterinarians. Bernhard said that during these times, the veterinarians have a
plethora of information about what’s new in these products, adding to the education-
James Brandly, marketing coordinator for TropiClean in Wentzville, Mo., said that
to help its retailer partners, the company provides valuable information on all of its
products through its Pet Professional Portal.
“Our portal allows retailers and pet professionals to gain access and resources on
all of our products,” he said. “The more knowledge a retailer has on a certain product
and/or brand, the easier it will be to help assist the consumer.”
Clearly communicating the product benefits to pet owners is the top priority for
Bayer Animal Health, and the company understands that store associates play a large
role in that.
“Bayer has partnered with Experticity to provide training modules so store
associates can learn how Bayer products work and how to help pet owners decide
which products best suit their needs,” said Jeriel Chua, senior brand manager for the
Shawnee, Kan.-based company. “Any retail associate can visit experticity.com/bayer
to learn more about Bayer brands and to receive free product after passing a quiz.”
how can manufacturers help retailers promote and sell flea and tick products?
and manager for Bayer
ealth in Shawnee, Kan.