ERCHANDISING AND MARKETING
SELLING AT THE STORE
Denny’s Pet World in Kirkland, Wash., has two sections devoted to flea and
“We have our topicals at the register so they are front and center, and
all the other products, like shampoos and carpet treatments, we have over
with our grooming supplies,” said Starla Carter, manager at Denny’s.
Jusak Yang Bernhard, co-owner of TailsSpin Pet Food & Accessories,
a Bentley’s Pet Stuff company with locations in Georgia, said the stores
host a Yuppy Hour during weekdays, where they feature flea products at
“Sometimes, we offer coupons, offering discounts during our low-cost
vaccine clinics on flea and tick products,” he said. “Through the help of our
distributors and manufacturers, sometimes, we can offer coupons through
our direct mailing or social media processes.”
To help move product, TropiClean offers retailers a 34-piece display
that is bright, vibrant and designed to be noticed.
“Once the display grabs the attention of the pet parents, our display
then educates and presents different solutions,” said James Brandly,
marketing coordinator for the Wentzville, Mo.-based company. “Placement
of displays and the displays alone can increase basket value.”
Elizabeth Kroll, category manager, flea and tick for Dublin-based
Perrigo Co., with North American operations in Allegan, Mich., noted that
pet owners frequent retailers to buy pet treats and food, but many of these
retailers aren’t able to grow the shopper basket and drive consumers to the
flea and tick aisle.
“Our recommendation is twofold,” she said. “We recommend
product placement in secondary locations as an effective way to educate
consumers that affordable vet-quality options are available in the flea and
tick aisle. The goal is to reinforce that pet parents no longer need to pay
vet prices for vet-quality flea and tick protection. We also recommend that
retailers allocate planogram space to vet-quality products while incorporating educational signage.”
POSH FELINE’S Bungee Jumper
is made with 2-in. glitter poms
attached to a bungee cord
with a loop for hanging from a
doorknob. The glitter poms jump
and dance during play to keep
cats entertained for hours. The
toy is assembled in the USA using
American-made bungee cord
and Chinese-made glitter poms.
POSH FELINE’S Feather Flutter
Wand has a sturdy 24-in. wand
with a comfort grip to allow for
safe interactive play, the company
states. The replaceable attachment
features a length of soft, stretchy
fleece fabric with feathers attached
to the end. The feather attachment
is very lightweight to provide a
lofty, floating flight path and be safer than other heavier flying feather
toys on the market, the company
reported. The product is assembled
in the USA. All materials used in
the toy are made in America except
for the fleece fabric and feathers,
which are imported from China.
CONTINUED ON PAGE 63
CATEGO™ KILLS FLEAS WITHIN 6 HOURS1
ADVANTAGE® II KILLS FLEAS WITHIN 12 HOURS2
FRONTLINE PLUS® KILLS FLEAS WITHIN 12 HOURS3
• Kills fleas, ticks and lice – no bite required
• Made specifically for cats
• Easy application and low fluid volume
• Works for a full month
Introducing Catego™ - POWERFUL flea and tick control
Made for a cat. Fast like a cat.
I DON’T DO SLOW.
1. Catego™ for Cats EPA Label.
2. Advantage® II website. https://www.petbasics.com/cat-products/advantage-ii-for-cats/product-detail/.
Accessed September 9, 2016.
3. Frontline Plus® website. http://www.frontline.com/plus/Pages/About.aspx. Accessed September 9, 2016.
©2017 Ceva Animal Health, LLC Catego™ trademark is the property of Ceva Santé Animale S. A.
Advantage® is a registered trademark of Bayer. Frontline Plus® is a registered trademark of Merial.