will be greatly improved with the addition of this equip-
ment,” said Kevin Malnor, vice president of sales and
marketing. “The fastest-growing sector in the pet food
category is freeze-dried entrées and treats, with global
sales projected to grow 32 percent in 2018 and continuing
year-over-year growth well into the future.”
Ultimately, Vital Essentials will double the company’s
freeze-drying capacity in 2018, said company officials.
Carnivore Meat Co. plans to continue expansion of its
product lines for cats and dogs as well as develop unique
merchandise displays that will help independent pet retailers bring functional foods to pet owners globally.
CONTINUED FROM PAGE 11
GLO-MARR REBRANDS LOGO AND WEBSITE
Glo-Marr Pet Products in Lawrenceburg, Ky., has launched a new website
and catalog. The company has also rebranded its corporate logo to solidify
its enduring presence in the pet industry, said company officials.
Glo-Marr was established in 1965 with the Kenic Pet Products brand.
Now the company offers multiple brands of shampoos, sprays, colognes
and other topical products. Glo-Marr also offers private label pet products.
“We want visitors to our new site to see that Glo-Marr’s brands of
products are ‘At the heart of every healthy and happy pet,’” said Steve
Nicolosi, national sales manager/owner. “We have multiple brands that
are all geared towards making pets healthy from the outside. Our focus
has always been manufacturing quality topical products that will keep the
pets’ coat and skin healthy.”
Kenic, Balance Pet Products, Barktini Blends and Kenic Retro make up
the family of brands that Glo-Marr offers.
“Glo-Marr’s private label brands make up a huge part of our manufacturing,” Nicolosi added. “We have seen many changes in the marketplace, with sites like Amazon, and that is what makes private label more
attractive than ever. Glo-Marr has proudly been partnering with private
label frontiers for the last 25 years. The energy of creating new products
fuels our passion to continue to expand our product knowledge, industry
partners and source the best possible quality components for our visionaries. Our factory is fully equipped to formulate, fill, package and distribute
your dream product line.”
WEST PAW CREATES
Montana Governor Steve Bullock recently visited West Paw
Design’s manufacturing facility
in Bozeman, Mont., to recognize the company’s apprenticeship program aimed at training
workers to meet the demands
of the growing business. This
injection molding training program is Montana’s first registered apprenticeship in the
West Paw worked with the
Montana Registered Apprenticeship unit through the Montana Department of Labor & Industry to create a highly customized
program. The program is a nontraditional hybrid program that includes both competency and
time-based components that will allow workers to move through the program quickly as West
Paw looks to skill up workers more efficiently. The program includes a high level of safety and
technical education training.
“West Paw is incredibly excited to participate in Montana’s new apprenticeship program.
Our unique perspective is that a diverse economy makes for strong communities,” said Spencer
Williams, CEO and president of West Paw. “By creating manufacturing apprenticeships, we not
only have the opportunity to educate, but also to demonstrate the diversified work environment
that manufacturing provides. Montana’s Apprenticeship Program will help us attract, train and
retain great employees. It is a win for all.”
a mentor, and
inside look into
CAT LITTER MANUFACTURER REBRANDS
After two years of expressive growth, 7Pets, the
company behind Garfield Cat Litter, is launching a complete rebranding campaign. The rebrand includes a new name: Petfive Brands. Focused on increasing market share in the U.S. and
enhancing its global presence, Petfive is better
positioned to serve as an umbrella for the company’s existing brands, soon-to-be launched pet
specialty exclusive line of alternative litters and
eventual new product categories, according to
“The name Petfive is a play on the high five we often share with our beloved pets when cele-
brating good times and great products that deliver the quality and effectiveness that pets and their
parents deserve,” said Pedro Bastos, CEO at Petfive, which has U.S. headquarters in Pembroke
Park, Fla. “Our new visual identity highlights the special bond between pets and pet parents, the
same bond that drives us to fulfill our mission of developing products that contribute to a health-
ier, easier, and ever-loving pet [and] parent relationship.”
Petfive Brands currently manufactures and distributes two cat litter lines that are all natural,
sustainable and biodegradable: Garfield Cat Litter and Hello Kitty Cat Litter.
EMNOS ROLLS OUT RETAIL ANALYTICS STRATEGY
SOLUTION FOR PET SEGMENT
Emnos, a retail analytics and shopper insights organization based in Chicago and headquartered in Munich, has rolled out its strategy to offer
solutions and services to nongrocery retail segments. Emnos has made
the strategic decision to pursue verticals outside the grocery space that
include pet, sporting goods, office supplies, consumer electronics, apparel, furniture, do-it-yourself (DIY), auto parts and travel.
The initiative will be led by a team with deep expertise in customer
insights, retail analytics, data monetization and product innovation, according to company officials. The team will be focused on building and
offering data and insights solutions that enable nongrocery retailers to
seamlessly incorporate customer data into category management and
planning processes. Emnos will take this offering to retailers in the USA
and across Europe.
The team also plans to help retailers in these segments better use their
data to efficiently and effectively optimize and balance their mass and
MARS PETCARE AND U.S.
CONFERENCE OF MAYORS
UNVEIL “PLAYBOOK FOR
Mars Petcare and the U.S.
Conference of Mayors
(USCM) have launched a
three-year initiative that
will provide a comprehensive approach to leadership,
innovation, education and
awareness of pet-friendly
To help enable cities to
adopt more pet-friendly practices, Franklin, Tenn.-based Mars Petcare unveiled the
“Playbook for Pet-Friendly Cities” at the USCM Winter Meeting. It provides a model
that can help cities make the benefits of pets accessible to more people. Mars Petcare and
USCM also unveiled an upcoming grant program that aims to help break down barriers
to making communities pet-friendly. Mars Petcare and USCM will provide grants to
cities looking to advance the goal of creating welcoming places for people and pets to
live, work and play together.
The playbook highlights the 12 Traits of Pet-Friendly Cities model, including best
practices, recommendations and resources focused on the four pillars of homes, parks,
businesses and shelters, as well as an online assessment tool to help cities take a measure
of their current pet-friendliness.
This is the second year of the partnership between Mars Petcare and USCM. To help
inform the playbook, these partners issued a survey to more than 500 U.S. mayors in
2017 to better understand the state of pet-friendly cities. The insights from this survey
were key to informing the tools outlined in the playbook to address perceptions and
needs across the country.
Applications for the grant program will be made available in spring 2018 for USCM
member mayors, and cities seeking grants must demonstrate a commitment to continuing and expanding their pet-friendly community efforts. Applications will be submitted
to an independent panel of judges, who will determine which cities will be awarded
grants, with winners announced at the 2018 USCM Summer Meeting in Boston.
To download the playbook, visit bettercitiesforpets.com.