benefits they can’t get from more traditional ingredients.
PPN: Looking forward to the year ahead, do you have any plans to
expand or improve your business? For example, do you plan to hire
more staff, expand your current location or open a new one, or add
a new service?
BODEN: We are expanding—1,000 more square feet. Increasing
our grooming services, adding a more premium self-service dog
washing area, and a kitchen where we can test fresh food recipes
tailored to individual needs and do specialty baked goods. We
also hope to have a holistic vet make regular visits to service
We’ll also expand our annual Dog Fest communitywide
event. We had 40 vendors this year; who knows what next year
will bring. On a personal note, I’m increasing my video blogging
and looking to become more involved in retail consulting for
boutiques and groomers. I’ve been asked to provide feedback
on product packaging and design, and that interests me as well.
PAYNE: CountryMax Stores is continuing to expand by building
new locations. We are currently building a store facility in Oswego, N. Y., and are in the planning process
of adding another location. Our answer to the market changes is to use the strength of our stores’ format to
attract as many customers as possible. By using our facility as a major differentiator, we are able to look for
STRONG: I do plan to hire a part-time employee. Additionally, each year, I bring in new, unique items to keep
the inventory fresh and interesting.
VITT: We are currently evaluating new store locations while also making capital investments to improve our
existing facilities. We are looking at new services, which will improve the convenience and shopping experience for our customers.
PPN: Are you optimistic about the future of your business and the
pet industry? Why?
BODEN: I’m very encouraged by our business, our standing in
the community and appreciative of the industry recognition
we’ve achieved this year. The many customers who have been
so loyal and constantly refer their friends and family to seek
out our store and ask us for advice humble me. We’ll keep on
doing what we do best, listening to our customers and putting
the animals first. That has served us well for 16 years, and we’re
looking forward to 2018.
PAYNE: A bucket of optimism is required every day in the retail
business in order to push forward. The challenges in the markets have evolved, and this means there must be optimism running through our company in order to fuel the fight. We believe
we will use that optimism to position CountryMax Stores in our
local markets as a viable pet supply outlet option for our local
customers for years to come.
STRONG: I have no doubt that my business will continue to grow.
I offer a very unique experience at Pawz On Main, one that can’t
be found anywhere around me.
VITT: We are optimistic about our business, even though we continue to see immense amounts of competition from local and
online businesses. Customers continue to see the value in improved nutrition, dietary supplements, regular grooming and
washing, which draws them into our stores. Once they arrive,
we know our experienced staff and outstanding product assortment will make them a loyal customer for years to come.
Denise Strong, co-owner of Pawz On Main
In order to remain
Pet Express plans
same- and next-
Dealer Support team
Your Direct Source
© 2018 by Rolf C. Hagen Inc.