Pet Product News - April 2018

EINSTEIN PETS
PARTNERS WITH
MID-ATLANTIC
DISTRIBUTOR

Einstein Pets has partnered with Natural Animal Nutrition (NAN).

NAN, a Mid-Atlantic distributor, specializes in selecting the highest-quality nutritional products for the independent pet specialty segment.

Every Einstein Pets pet treat recipe is natural, made with simple, wholesome ingredients and essential nutrients, and never contains any artificial preservatives or flavors. The USA-made treats are low in calories.

“We are thrilled to be a part of NAN Distribution, who we admire as a key distributor that emphasizes simple, healthy and nutritional products,” said Kelly Ison, CEO of Einstein Pets in Sarasota, Fla. “NAN opens a new channel for those seeking Einstein Pets products, and we feel they reflect our vision of supplying quality pet products. What we find most rewarding about this partnership is that by making Einstein Pets more accessible to pet parents, they have an easier time giving their pets healthy treats that they can feel good about.”

PET RELEAF’S SOUTH KOREAN DISTRIBUTOR EARNS RECOGNITION

Pet Releaf’s South Korean distributor Aromnaom, which has been distributing the brand for two years, was recently awarded First Good Brand to Shine in 2018 by one of the largest press companies in Korea, Dong-A Daily. Aromnaom is responsible for bringing Pet Releaf into the South Korean market, said Pet Releaf officials.

“The pet industry occupies a very large proportion of the Korean market and, therefore, the competition is also very intense,” said
Jun Guk Yun, Aromnaom’s president. “Aromnaom is very fortunate to work with amazing partners like Pet Releaf who produce
good-quality and beneficial products for pets. Introducing these wonderful beneficial products is what distinguishes Aromnaom from
many other companies here in Korea.”
The award solidifies the Littleton, Colo.-based brand’s growth into the Asian market, making its products available internationally
to dogs and cats in need, Pet Releaf officials said.

Pet Releaf produces cannabidiol (CBD) hemp oil products for dogs and cats, and never uses isolate. The company’s products are sold in more than 2,500 independent retail stores across the U.S. and can also be found in Asia and Europe.

IDEAL PET PRODUCTS TEAMS UP WITH EYENIMAL

Eyenimal, a developer of high-tech products, has partnered with Ideal Pet Products, which designs and manufactures premium-quality pet doors. Through this alliance, Ideal Pet Products will now be the exclusive supplier for Eyenimal products in the U.S., Canada and Mexico. The partnership will enable Ideal Pet Products to provide its vendor partners with a wider range of pet goods while allowing Eyenimal to deliver its products to pet owners throughout North America, said company officials.

Eyenimal designs and manufactures a wide selection of smart products that improve pets’ health and well-being while fortifying the human-animal bond, said company officials. After conducting extensive research into the daily lives and habits of cats and dogs, Eyenimal combines state-of-the-art technology with user-friendly design to create items such as electronic pet feeding devices, training tools and toys. Since 2011, Eyenimal has been a brand of Num’Axes, a French leader in the pet products industry that specializes in electronic solutions for dog training. Eyenimal is now based in New York; however, most of its products are developed in the company’s original home of France.

As a developer of pet doors since 1979, Ideal Pet Products shares Eyenimal’s commitment to creating cutting-edge products that improve quality of life for pets and their owners, said company officials. Based in Valencia, Calif., Ideal Pet Products strives to provide optimal freedom and protection for cats and dogs while assuring owners that their pets are safe and comfortable, officials added. The company’s selection of products includes more than 200 pet doors and pet product replacement parts that are handcrafted to take into account customers’ needs.

ETHICAL PRODUCTS INKS DEAL WITH TUGGO DOG TOYS

Ethical Prod-
ucts has signed
an exclusive
agreement
with Tuggo
Dog Toys to
distribute its
line of pet products: Tuggo balls and Shake’N Fetch
pins. Tuggo features a patented line of indestructible
toys that can be filled with water or sand to provide in-
creased resistance and a more robust workout and play
experience for dogs, according to company officials.

Tuggo products will be branded under the Spot name and will ship from Ethical’s distribution center in Bloomfield, N.J., to customers in the USA and worldwide. Products are available through leading pet distributors.

“We are very excited to be able to include this innovative product line to our existing assortment and offer them through our wide distribution network,” said Jonathan Zelinger, president of Ethical Products in Bloomfield, N.J. “Ethical is continuing to seek out similar agreements with companies desirous of obtaining placement for their brand nationally and internationally and invites interested parties to contact the company.”