It’s your time to shine! Pet Product News is calling on pet specialty retail- ers, groomers and service providers to
apply for our annual Retailer of the Year
Awards, which aim to showcase the best
of the best in the industry.
In an increasingly competitive marketplace, independent pet retailers must
find innovative ways to differentiate their brands. Pet Product News wants to honor
businesses in the industry
that have found ways to
survive and thrive in their
We’re looking to rec-
ognize outstanding pet
stores—single stores, multiple stores, spe-
cialty stores, boutiques and pet service
establishments—in numerous categories.
What innovative business, sales or man-
agement techniques do you use to bolster
business? What brings your customers
coming back to your store on a regular
basis? What about your store embodies
the independent spirit? What have you
done in the past year to more effec-
tively compete in your market? Tell
us how you promote pet welfare
and well-being, the human-ani-
mal bond, services offered, com-
munity involvement, consumer
education efforts, as well as other
promotional and marketing efforts,
employment training and retention, bril-
liant merchandising strategies and more.
Share why your store(s) are special.
Download the submission form online at
petproductnews.com, and mail or email it
along with supplemental material of your
choice—photos, media mentions, community commendations and business awards.
Retailers can submit their applications
electronically at roty.petproductnews.
com. The deadline is April 30, 2018.
Pet Product News will announce the
winner, along with 11 category winners,
at this year’s SuperZoo trade show in Las
Vegas in June.
Pet Product News’ 2018-2019
Retailer of the Year Nominations
Tell us why your store has what it takes to be ranked among the best of the best
for a chance to win Pet Product News’ Retailer of the Year competition!
The deadline to enter
is April 30, 2018
TO SUBMIT YOUR
Pet Product News
Retailer of the Year
333 Seventh Ave., 11th Floor
New York, NY 10001
with “ROTY Submission”
in the subject line
212-979-4800 with questions
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animals, but inspire customer creativity. These ready-made tanks are available for
purchase, but all components are on-hand and in-store for the do-it-yourselfer.
“Most people prefer to do it themselves, but we’ll sell a tank right off the floor
if someone falls in love with it,” Smith says. “That also helps to rotate things, and
keeps the store looking different and interesting.”
Aficionados seeking mealtime variety for their animals head to Jungle Bob’s
Food Court. There, an assortment of delicacies includes crickets, mealworms, su-
perworms, waxworms, black soldier flies, roaches, earthworms, wigglers, frozen
mice, guinea pigs or rabbits, live rats and mice, and two different sizes of fruit flies.
“The food court is the place where it all happens,” he says. “We get people
coming in wanting to see the frozen animals. It’s like buying a filet mignon at the
Crickets dine on a healthful chow and are available in a variety of sizes propor-
tionate to the animal being fed.
“It gets unusually detailed,” Smith says. “The average independent pet store
might have one little bucket of crickets, where we stock 1,000 crickets every month.”
Rodents range in size from pinky mice to large rats for gigantic animals,
“Customers want certain types of mice for their reptiles, and we have that variety of food where other stores simply do not,” he says.
Shoppers walk through the sales floor to reach the food court, which is located
at the back of the store, browsing product and animals along the way.
“Our food court is a revenue source and a place where everyone congregates,”
“It’s a skinny percentage of our retail space, but we have two refrigerators, one
with a top freezer, along with a second freezer.”
When it comes time to enjoy a holiday, hobbyists can have a worry-free trip when
their charges are boarded at Jungle Bob’s. With a capacity of up to 100 animals per day,
the service is reasonably priced—and popular.
“We have knowledgeable people taking care of the animals,” Smith says. “
Customers even call us from their destination to see how their reptile is doing, and we’ll send
Smith draws on his computer background to hone the technological capabilities of his
venture, providing up-to-date benefits and shopping ease for his customers.
“For 2018, we’ve launched a new program, Perkville Rewards, that offers pur-
chase points good towards merchandise,” Smith says.
In addition to shopping benefits, referrals, social media posts and birthdays garner
Further, a streamlined software program allows inventory to be more tightly controlled between online and brick-and-mortar sales.
“For instance, if the last light bulb is purchased in one of my stores, the online store
will pick that up as well and note ‘out of stock,’” he says. “We did this with apps and
trial and error. Our online store is thriving because people know of our quality and we
can ship all over the country. Reptiles ship beautifully.
“Making money is a goal, but that should go hand in hand with accomplishment; if
I accomplish something every day, I’m happy,” Smith says.
YEAR of the