These days, retailers carry a wide range of coral types.
59 Pet Product News International
What competitive edge do coral livestock
sales provide for traditional, independent
“It gives us a very large advantage, because this hobby is
driven by impulse purchases. When you’re ordering something
online, there are almost too many options. [Customers] often
have really bad experiences ordering that designer piece on-
line, whereas with us, they can come into the store and see it
for themselves, have it in their hands, take it home and handle
it how they want to handle it.”—Ashley hogluNd, manager
of New Wave Aquariain Minneapolis “Online [sales] are in a whole different ballpark
than what you would see in an actual store front.
For a coral, you might buy one polyp for $20
online, where you can get 100 polyps for $30 at
the store. Typically, you’re always going to get
better deals from stores.”—MAtthe WschMIdt,
manager of Reef Plus in North Aurora, Ill.
“With my type of clientele, it’s different. I don’t really have
competition as far as online business because that’s not
the customer base I deal with. Corals are something that
customers need to see. The people that are new to the
hobby, they order online, 10 frags for $100, and they don’t
know what they’re getting, and they’re disappointed. More
of my clientele are very experienced. They want to see
the size, the polyp extension, the color. Pictures online are
often enhanced.”—Jose gArcIA, owner of Living Reef
Aquariums in Oakland Park, Fla.
“A lot of online sales have to have one-day
shipping, which can be $40-plus. It’s just easier to
go to the store and not have to spend anything on
manager of M&F Reefs in Brodheadsville, Pa.
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