Kitty Kaviar treats are 75 percent all protein and have no additives, preservatives or byproducts.
They provide omega- 3 fatty acids and taurine for health and weight management.
“Due to the growing demand for made in USA cat products, we looked for the highest-quality bo-
nito fish products for cats on the market with a long track record,” said
Jaime Rowe, president of Ello Pet Supply. “We are pleased to introduce
“Since I first met Jaime, I was very impressed with what she has
accomplished in such a relatively short period of time in carving out
a niche for Ello Pet Supply,” said Paul Lien, president and CEO of Pet
Healthy Holdings LLC. “I love her ingenuity, drive and enthusiasm, and
we embrace the same standards of excellence in our product offerings.”
Ello will offer four varieties of Love Your Pet jerky treats: Bison, Tur-
key-Venison, Wild Game and Wild Copper River Sockeye Salmon. All
of the meats used in Love Your Pet are certified to be free of antibiotics
and growth hormones, and they are 100 percent organic.
“Love Your Pet is excited to partner with Ello Pet Supply’s discerning array of proudly made in USA products,” said Valarie Kamdar, president of Love Your Pet, based in Park City, Utah.
RAD NEW DESIGN
In celebration of 12 years of feeding cats
like the carnivores they are, Portland,
Ore.-based Radagast Pet Food has come
out with a refreshed, modern style for the
Rad Cat Raw Diet line of frozen raw cat
“We worked very closely with a local
design firm to create a look that blends
well with our old packaging and brand
styling,” said Tracey Hatch-Rizzi, vice
president and co-founder. “We’ve purchased new equipment to work with our
new sample containers and also to put a
new film seal on our cups.”
The Company of Animals, which has U.S. headquarters in Davenport, Fla., has launched a comprehensive rack-merchandising program to catch the attention of shoppers and educate them on the company’s Halti and Baskerville Ultra Muzzle lines.
Four pre-packed assortments are available showcasing the Halti Walking Range line: 96 collars and
leads in four assorted colors, 48 collars and leads in black/gray and red, 16 walking harnesses in black
and red, and 16 walking harnesses in purple and blue. Designed to fit an in-line gondola or endcap
4 to 6 feet in height, each assortment comes complete with a header card featuring an easy-to-follow
There are two pre-packed assortments available to promote the Baskerville Ultra Muzzle line: six
various sizes in black and six various sizes in tan. A header card featuring an easy-to-follow sizing
chart is provided to help shoppers select the best fit. These compact racks can be easily installed in a
gondola on an endcap.
COMPLETE WELLNESS KIT
Rialto, Calif.-based Vetericyn
Animal Wellness is offering the
all-in-one Pet Wellness Display.
The limited-edition display is
an eye-catching wound, skin,
eye and ear care center containing the essential Vetericyn
Plus products customers need,
according to company officials. This small kit is ideal for
stores with limited shelf space
or those looking to expand the
The lightweight, versatile
display arrives pre-built and
stocked with product. It is color coded for easy identification.
Retailers can stand it on a shelf
or hang it using the included hardware.
The display includes three 3-ounce bottles each of Hot
Spot Antimicrobial Hydrogel, Wound & Skin Care Liquid,
Ear Rinse, Eye Wash and Antimicrobial Ophthalmic Gel.
The kit dimensions are 9.75-inches wide by 4-inches deep
by 26.75-inches tall.
© 2017 by Rolf C. Hagen Inc.
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