How can retailers increase
sales of dog toys?
“A trendy, and free, way to help market retailers’ stores and
their products is through the use of social media. Nowadays,
a lot of customers receive information through the web and
window shop through their mobile devices. If retailers have a
strong social media presence, this can help gain new/repeat
customers who take an interest in seeing the products that
retailers carry.”—JENNIFER CAO, vicepresident of ZippyPaws
in Chino, Calif.
MAKE DISPLAYS STAND OUT
Any store can put up a wall of toys, but savvy retailers will create
special displays to call attention to these products.
“Create fun, themed displays and utilize endcap space to
promote new toys or bring attention back to old favorites,” said
Sarah Johnson, sales coordinator for P.L.A. Y. (Pet Lifestyle And
You) in San Francisco. “It’s important to make them stand out and
show the product’s personality.”
Jennifer Cao, vice president of ZippyPaws in Chino, Calif.,
agreed, noting that retailers should look for toys that are
eye-catching and colorful.
“Since most customers visit stores for necessities such as food, treats and medicine, atten-
tion-grabbing toys and accessories are perfect add-on purchases that increase each customer’s
shopping cart value,” Cao said. “Look for products that customers can’t wait to share with their
friends and social media following.”
As a small, city-sized shop (just 400 square feet), Dog & Co. in New York has to be creative
with merchandising and displays, said owner Mindy Montney.
“We don’t use any vendor-provided POP displays, but prefer to keep our shop looking more
special and curated by using various baskets and bins,” Montney said. “We love to mix our toys in
with other categories to create themed merchandising stories.”
Inside Four Muddy Paws, which has stores in St. Louis and Edwardsville, Ill., toys are dis-
played in bins and on slat walls, said co-owner Matt Brazelton.
Regardless of how a store displays toys, it’s important that everything isn’t just lumped
together so customers can easily find the products and features they seek.
“There are so many toys on the market, so defining your selection with branding will help
reduce confusion for your shopper,” said Stephanie Morsello, account manager for Fluff & Tuff in
Bloomfield Hills, Mich. “Visual aids are a huge help, and we’ve found that sharing our customers’
photos and videos has been a great way to market our products.”
Bryan Williams, general manager of Wag N’ Wash Natural Food & Bakery’s corporate stores,
which are located throughout the country, said soft plush toys are displayed together so that it’s
easier for customers to find the type of toy they are looking for.
“We also display products nearby that may complement a certain toy,” he said. “Toys that are hollow
get coupled with things like dog-safe peanut butter or small treats to increase the sales of both items.”
“Get pet parents to share videos of products in use on a Facebook page,
invite a dog trainer in to the store to discuss behavior with customers,
try the product on staff dogs, and shoot videos and write blogs.”—LARS
LUND, sales director for Kruuse in Langeskov, Denmark
This one-of-a-kind interactive toy is made for our curious and intelligent best friends.
Boasting sleek, modern design, this translucent cube can transform into different shapes
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