18 NEWS Pet Product News International August 2018
Flock to Vegas
First Place: Volkman Seed Factory’s Feather Glow
Second Place: A&E Cage Co.’s Happy Beaks
Made in USA Toys
Third Place: Prevue Pet Products’ 1307 Travel
First Place: Oase North America’s Oase biOrb Cube
Second Place: Zoo Med Laboratories’ Paludarium
Third Place: Hagen Group’s Fluval Planted
First Place: Ello Pet Supply’s Cat Wine
Second Place: Goli Design’s Tippi, Poli & Mice
Third Place: Cat1st Corp.’s Necoichi Chirimen Cat
First Place: iFetch’s iDig
Second Place: Pet Partners Worldwide’s
My Pet Pail
Third Place: FurZapper’s FurZapper
First Place: HandsOn Shedding/Bathing/Grooming
Gloves’ HandsOn Gloves Soft
Second Place: Tomlyn Veterinary Science’s Equistro
Third Place: Blackwood Pet Food’s Adirondack
Applezz N’ Oats
First Place: Oxbow Animal Health’s Natural Science
Second Place: Midwest Homes For Pets’ Critterville
Third Place: Central Garden & Pet’s Kaytee Timothy
First Place: Pura Naturals Pet’s 2-In-1 Avocado &
Olive Oil Organic Shampoo and Flea & Tick Shampoo
Second Place: Groomers Helper’s Control/Slip Lead
Third Place: Tool Klean’s Tool Klean UV Light Oven
First Place: Best Shot Pet Products’ Best Shot
Second Place: Earth Animal’s Herbal Remedies
Third Place: Up Country’s Decorative Pillow
First Place: Hagen Group’s Exo Terra Thermostats
Second Place: Zoo Med Laboratories’ Flower
Third Place: Central Garden & Pet’s
Zilla Spring Cave
biOrb Cube MCR
Ello Pet Supply’s
Pura Naturals Pet’s
Flea & Tick Shampoo
SuperZoo attendees voted for the best products across nine key pet categories. Mike Karsting, WPA vice president of events, presented this year’s New Product Showcase awards on June 27.
The winners are: This year’s SuperZoo trade show, which was held June 26-28 at the Mandalay Bay
Convention Center in Las Vegas,
attracted 9,500 pet retail, grooming and service industry professionals. To ensure a high-quality buying audience, the show’s
presenter, World Pet Association
(WPA), implemented a buyer credential process, which led to
this increase in attending stores.
SuperZoo 2018 introduced an expanded show floor, three product showcases (including the new Made in the USA showcase and
Pet Tech Center), expert-led seminars and networking opportunities
throughout the week.
“SuperZoo’s impressive growth is evidence that the outlook for pet
retail, while competitive, is still very positive,” said Jacinthe Moreau,
WPA president. “SuperZoo 2018 was dedicated to ensuring that pet
retailers and service professionals had access to concrete education,
networking opportunities, innovative products and emerging trends.
WPA is committed to supporting the industry year-round, and we
are eager to unveil state-of-the-art programs and service offerings in
the coming year. As the industry grows, so does our commitment to
championing the needs of consumer-facing pet businesses.”
Nearly 1,200 exhibitors showcased thousands pet products, in-
cluding nearly 630 new products launched in SuperZoo’s New Prod-
uct Showcase. The Pet Tech Center featured 20 innovative and smart
products, and the Made in the USA Showcase highlighted more than
130 U.S.-made offerings, according to officials.
More than 70 education sessions throughout the show and on the
show floor covered the full spectrum of timely topics and best practices, from core business to softer skills—from retail, grooming and
animal wellness to boarding and pet services, said show organizers.
The show’s grooming competitions awarded more than $51,000 in
prize money and equipment.
In addition, pet yoga and the Dog Petting Lounge provided an engaging interactive experience with the added opportunity to network
with pet industry professionals.
Additionally, attendees and exhibitors benefited from SuperZoo’s
host of networking opportunities, which included a networking reception and a private concert by Grammy-winning singer-songwriter
Kenny Loggins. Both opportunities allowed pet business professionals to make peer-to-peer industry connections with pet retail and business professionals from all around the country.
During the event, the Pet Sustainability Coalition (PSC) and WPA
unveiled a partnership that aims to elevate the pet industry’s focus on
sustainable best practices and help retailers better identify manufacturers and brands that meet new consumer demands around responsibly made products, said WPA officials. WPA is adopting the Pet
Sustainability Coalition’s One Paw One Planet program.
SuperZoo will return to the Mandalay Bay Convention Center
June 18-20, 2019, with education June 17-19. Registration is expected
to open by January 2019.