TOUGH & SQUEAKY TRENDS
Consumers are seeking innovative, creative and interactive
toys for their dogs, said Bill Parsons, sales manager at
P.L.A. Y. (Pet Lifestyle And You) in San Francisco.
Manufacturers are heeding this call.
After several years’ research, ZippyPaws recently
debuted its Zippy Tuff line. The tough toys are made with
TPR (thermoplastic rubber), a flexible but very durable
“We’re debuting this exciting assortment of ball, stick
and dumbbell shapes, which will be the beginning of many
more designs to come in 2019,” said Jennifer Cao, co-founder and designer at the Chino, Calif.-based company.
In addition, the company’s new ZippyBurrows feature
bright-colored designs with a unique approach to food-themed interactive toys. Selections such as Coffee and
Donuts, Popcorn Bucket, and Milk and Cookies keep dogs
busy and engaged as they bury their noses to dig out
squeaky components, Cao said.
“We are also excited to announce a new toy for our
ZippyCharity line, Drake the Dragon,” Cao added.
Sales proceeds from this toy will benefit Michigan’s
Paws with a Cause, which enhances the independence and
quality of life for people with disabilities, including autism,
through custom-trained assistance dogs.
Creating fun, excitement and interactivity for dogs
and pet owners, P.L.A. Y. recently released the Mutt Hatter
plush toy collection, a whimsical line of hat-themed toys
featuring hidden squeaks and crinkles, Parsons said. Two
built-in loops allow hats to be secured on a dog’s head
with a strap, providing the perfect photo-op.
“Mutt Hatter Toys are, first and foremost, toys to be
played with, but they can also be easily turned into a photo
accessory when worn by the dog,” Parsons said.
Perfect for Mother’s Day, Valentine’s Day or any
occasion, P.L.A. Y.’s Puppy Love plush toy collection
includes a bouquet of soft Rover’s Roses, a Fur-ever Hearts
rope toy and posh Barking Bubbly champagne, Parsons
Outward Hound is working to keep dogs guessing and
interested by offering new ways to play better with toys
that fly, float, wobble, whistle, bounce, roll, smell great and
squeak, said Michael Parness, chief marketing officer of
the Centennial, Colo.-based company.
New Tough Skinz feature exotic animal skin prints with
the company’s Invincibles Squeakers. Strong-stitched
seams and durable construction sport a colorful top
layer of strong material. Outward Hound’s Chew Shield
technology makes these plush toys great for chewers and
players, according to Parness.
Outward Hound’s Tootiez vinyl toys, available in
hedgehog, sheep and bear shapes, make a tooting sound
matched with a ‘who, me?’ expression. Dogs grabbing
hold of this toy will be enthralled by the grunting sound,
Parness said. It is available in large and small sizes.
The company’s new Petstages Bacon Bone chew toys
will keep chewers busy and teeth clean with bursting
bacon flavor and multiple layers and textures to expand
chew time, Parness said.
The new Petstages Bully Chew toy offers all the beefy
flavor of a real bully stick with no mess or smell, he added.
Worldwise recently added the Rope Tek collection to
its goDog toy line. The collection combines the strength
and durability of climbing rope with flexible TPR and
ThermaFuse technology for a squeaky toy that will stand
up to tough play, according to the company.
“ThermaFuse Technology is an exciting new patent-pending manufacturing process that fuses nylon climbing
rope to a TPR surround, making a more durable product
than standard rope toys,” said Neil Werde, managing
director of canine development for Novato, Calif.-based
Worldwise, maker of goDog and Hear Doggy brands.
“Demand for plush toys is growing
substantially, with consumers constantly
on the lookout for cute, fun and unique
styles that will also satiate their dog’s
appetite for play.”
—Jennifer Cao of ZippyPaws
1. The P.L.A. Y. (Pet
Lifestyle And You) Mutt
Hatter line of plush toys
has built-in loops that
allow hats to be secured
on a dog’s head with a
strap for a photo-op.
2. The ZippyBurrows
line from ZippyPaws
toys that aim to keep
dogs busy and engaged
as they bury their noses
to dig out squeaky
3. & 4. Worldwise’s
goDog Rope Tek line is
available in four shapes
and two sizes.