MEET THEIR NEEDS
Manufacturers are launching new specialty and functional foods to address specific needs in
cats—covering everything from weight and hairball control to age-specific formulas.
This fall, St. Louis-based Whitebridge Pet Brands, maker of Tiki Pets, will introduce Tiki Cat
Chicken & Egg for Kittens kibble and wet foods, Tiki Cat Kitten Mousse and Tiki Cat Senior Cat
Tiki Cat Chicken & Egg for Kittens is made with fresh meat and is high in protein and low
in carbohydrates for superior digestibility and bioavailability of key nutrients for growth. It is
supplemented with DHA for proper cognitive development and prebiotics to ease digestion in
sensitive, young kittens, said Ann Hudson, vice president of marketing.
Both of Tiki’s new Mousse products have a velvety-smooth texture. The kitten recipe
includes prebiotics to ease the transition to solid food, while DHA supplementation supports
cognitive development. The senior product includes pumpkin for improved digestibility for older
cats as well as green tea with super-antioxidant properties, Hudson said.
WellPet in Tewksbury, Mass., recently launched Wellness Complete Health Grain Free Indoor
Healthy Weight. It is a chicken and turkey meal recipe containing fiber and L-carnitine to assist
in weight control, while glucosamine and chondroitin help healthy hips and joints in cats that
might be carrying extra weight, according to the company.
Merrick Pet Care in Amarillo, Texas, now offers Purrfect Bistro Complete Care, a lineup of
cat food that provides pet owners with health-focused benefits addressing hairball control,
sensitive stomachs and weight control, according to the company. The Hairball Control formula
features natural fiber sources to help control hairballs as well as omega- 3 and - 6 fatty acids
to nourish skin and fur. The Sensitive Stomach formula features prebiotics and probiotics to
support optimal digestion and is crafted with easily digestible protein. The Healthy Weight
formula is low in calories and contains L-carnitine to support a healthy metabolism.
Brands is introducing Tiki Cat
Chicken & Egg for
Kittens kibble and
wet foods, as well
as Tiki Cat Kitten
Care now offers
Grain Free Indoor