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Bird cages take up a lot of room on retailers’ floors, and some have to be creative to
merchandise them effectively. But the advantage of selling birds and cages together becomes
clear when customers start returning to purchase accessories.
“We don’t have a ton of space, but we assemble our cages because it’s a lot easier for
customers,” said Kelly Parsons, manager for Denny’s Pet World in Kirkland, Wash. “It makes a
big statement that way, and it’s a little more eye-catching.”
For smaller bird-specialty retailers, using all available space is necessary to offer the
selection customers want.
“We have 600 square feet of floor space, and we take everything right up to the ceiling,”
said Walt Ecklof, owner of Bird Lover’s Paradise in Matawan, N.J. “If I use my wall space and
ceiling space, we can carry 60 cages in stock and 750 toys. We do combo specials as well. It
doesn’t make me any money if it sits here. The object is to create a sense
of urgency for people to get it.”
By selling a cage along with a bird, retailers are helping to establish a long-term relationship
with customers that is likely to include future accessories purchases. And when it comes to
accessories, toys are by far the most popular items to add to cages.
“The best accessories are toys,” Ecklof said. “We try to offer a large selection of toys. It’s
something people enjoy buying for their pets like they do for their children, and the birds destroy
them. They have to be replaced, and customers want a variety. They want a selection of good-
quality products, not just a planogram board.”
While retailers generate sales by offering replacement water dishes and other functional and
comfort accessories, toys are by far the biggest sellers, they report.
“Covered cups are popular replacement items,” said Lana Mills, owner of Aqua Pets & Birds
in Killeen, Texas. “Of course, toys are the largest item we have success with. They do best out of
all the categories.”
LUCKY DOG offers the
Chick-Inn, perfect for gardeners and home farmers.
It features a one-of-a-kind
modular design for easy
assembly and expansion. It
is made of fir and American hemlock wood, with
patented antirot and antidig
edging to protect pets.
chews, made from
hay, offers a terrific
and healthful option
for rabbits, guinea
pigs, chinchillas and
other small animals.
The crackers are available in sea creature shapes
or zoo creature shapes for added fun. warepet.com
SUPREME PETFOODS’ Selective Naturals Treats are both nutritious. Rich in
natural ingredients and high in fiber with no added sugar, they are available in
four flavors: Blackberry & Chamomile, Timothy Hay & Thyme, Pea & Mint and
Dandelion & Rosehip. The treats are a healthful indulgence for rabbits, guinea
pigs, chinchillas and degus. supremepetfoods.com