IDENTITY PET NUTRITION NAMES
TWO EXCLUSIVE DISTRIBUTORS
Denver-based Identity Pet Nutrition has appointed
West Chicago, Ill.-based Middle West Distributors
and Snohomish, Wash.-based Independent Pet
Supply as exclusive distributors for the brand.
Identity, which was launched this summer by
third-generation pet industry entrepreneurs, offers
an assortment of 16 canned dog and cat foods.
Middle West will service retailers in Chicago,
southern Wisconsin and northern Indiana, while
Independent Pet Supply will cover Washington,
Oregon and the Idaho panhandle.
WONDERCIDE INKS DISTRIBUTION DEAL WITH ADMC
Wondercide recently partnered with the American Distribution
and Manufacturing Co. (ADMC), a distributor with more than 75
years of experience in the pet industry. The partnership will expand Wondercide’s distribution network to 11 states: Arkansas,
Illinois, Iowa, Kansas, Louisiana, Minnesota, Mississippi, Nebraska, Oklahoma, Texas and Wisconsin.
Wondercide offers natural pest control products for dogs, cats
and people of all ages. All Wondercide products are made from
100 percent naturally derived, USA-sourced ingredients of the
highest quality, ensuring they are gentle on pets and people but
powerful on pests, according to company officials. In addition to
its flagship line of pest control products, Wondercide offers a full
line of products designed to boost the overall health and wellness
of pets, officials added.
“We are very selective about who we partner with, and ADMC
was our first choice to cover this territory that is in our own backyard,” said Stephanie Boone, founder and CEO of Wondercide in Austin, Texas. “They have an impeccable reputation
for service, relationship and product knowledge, and are true partners to both manufacturers and pet specialty retailers.
We are extremely grateful for the opportunity and excited for the future together.”
ELLO PET SUPPLY
Ello Pet Supply will offer the
newest items from
Hartland, Wis.-based Herbsmith.
The Wheat Ridge,
Colo.-based distributor will offer Herbsmith’s
GastroCare and Taurine Boost.
Slippery elm is an herb that can be used as a digestive aid, according to company officials.
GastroCare is an herbal supplement that supports a healthy gut,
regular digestive process and normal bowel function in dogs and cats
with sensitive stomachs.
Taurine Boost is a veterinarian-developed formula to support cardiac health in dogs and cats.
MESSY MUTTS PARTNERS
WITH PET FOOD EXPERTS
Pet Food Experts (PFE) will now distribute Messy Mutts, a brand of Toron-to-based Jascor Housewares. The Messy
Mutts line will be distributed in PFE’s
Northeast, Mid-Atlantic and Midwest
“We know the importance of sup-
LONGEVITY RAW PET FOOD PARTNERS
porting independent pet retailers, so
we’re thrilled to expand our North
American distribution network by part-
nering with the dedicated team at Pet
Food Experts,” said Taylor Simms-Brown, vice president of sales at Messy Mutts. “Pet Food Experts’
strong supplier network and deep retail reach offer a great opportunity to expand our line of solu-
tion-based hard goods and help independents complete their offering.”
Pet Food Experts is a family-owned-and-operated business that has been serving independent pet
retailers for 29 years. The company distributes quality pet products from three distribution centers
to 29 states.
WITH ZEIGLER’S DISTRIBUTOR
Longevity Raw Pet Food, a Little Falls, N.J.-based manufacturer
of functional raw pet food and treats, has partnered with Zeigler’s
Distributor to bring Longevity products to independent pet retailers across the mid-Atlantic region.
“Our mission at Longevity is to make the healthiest food and
treats available to as many pet families as possible,” said Dr. Gerald
Buchoff, veterinarian at Holistic Pet Care in Little Falls, N.J., and
founder and CEO of Longevity Raw Pet Food. “Partnering with
Zeigler’s is an important step in fulfilling our mission. Zeigler’s Distributor is a highly respected pet food distributor with expertise in
raw products, as well as having a very knowledgeable sales team.
We are very excited to work together.”
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