MY PERFECT PET GOES BULK
Poway, Calif.-based My Perfect
Pet Food is offering a new bulk
packaging size for its lightly
cooked food blends. The bulk
packaging is for five of the
brand’s most popular blends for
dogs, including Hunter’s Turkey
& Wild Salmon, Knight’s Beef,
Boomer’s Chicken and Beef,
Snuggles Chicken, and Rice and
Low Phosphorus Lamb.
Founder and CEO Karen
Neola noticed the increase in demand for bulk product offerings
and knew it would be a great fit
for her nutritionally balanced
food bars, said company officials.
“We know that many fami-
lies have large dogs or multiple pets, which encouraged us to create our new bulk
size,” Neola said. “Additionally, we’re always looking for innovative ways to reduce
our environmental footprint, so we’re thrilled to announce that the new packaging is
The new bulk containers include 30 unwrapped food bars, totaling 15 pounds of
food. The food is wrapped in a protective liner and placed inside a craft box made of 100
percent recycled materials.
My Perfect Pet Food’s lightly cooked, frozen food bars contain ethically sourced,
restaurant-grade meat, fish or poultry that is blended together with fresh, wholesome
fruit and vegetables for a nutritionally balanced meal.
The bulk packaging was made available to retailers in Arizona, California, Oregon,
Texas and Washington in October, and the company plans to make it available nationwide on Jan. 1, 2019.
REDESIGNED DIAPERS AND WRAPS
Simple Solution, part of the Hero Pet
Brands family of pet care products, has redesigned its line of disposable female dog diapers and male wraps. The Simple Solution Disposable Female
Dog Diapers and Male Wraps with True Fit now offer pet owners a wider
variety of sizing and a more comfortable, adjustable-fit diaper or wrap for
their pets. The female diapers are now available in five sizes: XS (toy), small,
medium, large/XL and XXL. The wraps are available in four sizes: XS (toy),
small, medium and large.
“Pet parents want a durable, absorbent, leak-proof diaper or wrap that’s
AUSTRALIAN COMPANY MAKES
not irritating for their dog to wear and isn’t easy for them to wriggle out
of,” said Matt Smith, vice president of marketing at Hero Pet Brands in Dal-
las. “Our new Simple Solution Disposable Female Dog Diapers and Male
Wraps with True Fit are true-to-size, so they’re comfortable for dogs to wear
and move around in. Their leak-proof design prevents moisture from seep-
ing out, and their secure fit stops pooches from pulling off the diaper—or
the diaper falling off.”
The diapers and wraps now come in sleeker packaging with refreshed
graphics highlighting product features. Besides a super-absorbent core that
locks in moisture and Instashield leak-proof barriers, the diapers and wraps
have repositionable, fur-friendly fasteners for easily attaching and remov-
ing without pulling on a pet’s fur, and a wetness indicator that tells pet
owners when to change the diaper or wrap. The diapers and wraps come
in a stretchable fabric with a waistband that fits snug around pets and lets
them do all their normal activities. The female diapers also have a tail hole
and extra-long wings to help them stay put.
U.S. DEBUT AT PETSMART
Sydney-based brand Rufus & Coco
made its U.S. debut in PetSmart.
Rufus & Coco recently debuted an
exclusive line of premium DIY dog
shampoo and grooming products at
PetSmart’s 1,459 stores nationwide.
“We’re as happy as a puppy with
a chew toy that America’s 90 million
dog owners are now able to find our
products in the country’s leading pet
store chain,” said Anneke van den
Broek, founder of Rufus & Coco.
“PetSmart shares our mission to not
only help pets around the world look good and feel great, but to also educate their
devoted ‘parents’ about hazardous ingredients commonly found in human shampoos.”
The Australian-made grooming collection was formulated to be as natural as possible,
with concentrated, effective ingredients, said company officials. Every product is free
from soap, sulfates, parabens and ethoxylates, and it’s safe for the most sensitive skin,
Currently celebrating its 10th anniversary, the brand has grown from five to more
than 100 SKUs and is now sold in nine countries across Asia, Australia, Canada and the
Rufus & Coco products can be found in the natural section of PetSmart stores where
customers can choose from five exclusive dog shampoos and grooming products: the
Water Free Wash, a powdered dry shampoo; the 3in1 Pamper Spray, a detangler, deodorizer and gloss spray in one; the Sea Me Shine 2in1 Wash, a concentrated shampoo boosted
with Australian sea minerals and a coconut-derived cleanser; the 2in1 Oatmeal Wash,
for extra sensitive skin; and the 2in1 Puppy Wash, a hypoallergenic shampoo and conditioner in one for quick and easy grooming. All five products are available for $9.99 each.
PET CHARITY NEWS
PRODUCTS TO HELP
NILodor Inc., a Bolivar, Ohio-based manufacturer of odor
control products, partnered with Good360 to
send products to help
areas devastated by
and Michael. Skids
of NILodor cleaning
and grooming pet
products were shipped
to help Good360 with
the recovery process
resulting from the recent hurricanes.
Good360 is a
501(c) 3 nonprofit
whose mission is to
transform lives by providing hope, dignity, and a sense of renewed possibility to individuals, families, and communities impacted by disasters or
other challenging life circumstances.
Good360 distributed critically needed product in strategic locations to
aid in the recovery from Hurricanes Florence and Michael. The organization
is ready for all stages of recovery and is prepared to deploy goods from
trusted nonprofits and response agency partners, according to officials for