in that product can be traced
from boat to bag.
Annamaet always has been
concerned about the environment.
We established a partnership with
MSC that allows us to make products that are certified sustainable.
We must consider sustainability
moving forward. Many experts
believe the world’s fisheries may
collapse by 2050. They figure 57
percent of the world’s fish stocks
are exploited already.
PPN: What significant pet food trends
has Annamaet been watching, and
which ones does the company think are
RD: Certainly, sustainability is
important to us. The growth of
the humanization of pets world-
wide is a significant trend. Not
too many years ago studies
showed 90 percent of people
purchasing pet food couldn’t
tell the difference between the
best and worst products on the
market—they didn’t look at
things like stool or coat quality
or length and quality of life.
Today, studies show that
more than 60 percent of owners
consider their pets to be an essential part of the family. Owners
now question everything from
ingredients to plant facilities to
formulas. This trend will continue to lead concerned owners to
companies like Annamaet, which
are based on quality of product
and current nutritional studies.
This issue is boosted by millennials, who soon will bypass baby
boomers in numbers and spending ability. These customers will
consider the science behind a
product when purchasing, so
that is certainly something we
keep an eye on at Annamaet.
PPN: What key points must retailers know
about the company’s Encore formula for
dogs, Grain Free Feline and Grain Free
Lean formula for dogs?
RD: Annamaet Encore was formulated as a midrange protein
and fat product that works well
for active dogs; with its optimal
levels of calcium, it also makes
for a great large-breed-puppy
food. Made with low ash, human-grade chicken, Encore also
uses whole grains like brown
rice and millet. Our products also
contain algae, which is a totally
sustainable source of omega- 3
fatty acids. The microalgae used
in Annamaet products contains
high-quality and stable EPA and
DHA, which has been shown to
increase brain development in
puppies and enhance cognitive
function in older dogs. Algae,
being so stable, will maintain
these levels of DHA and EPA in
the bag throughout the product’s
Annamaet Grain Free Feline,
formulated for all life stages, is
known for great palatability and
is made with human-grade, low-
ash chicken and herring. This
product also uses microalgae.
In addition to dried eggs, Anna-
maet Grain Free Feline contains
cranberries, which are a power-
ful antioxidant to support uri-
nary tract health.
Our Grain Free Lean product
came to fruition because obesity is the No. 1 health problem
in dogs today. We believe there
must be a feeding option and
plan for those dogs prone to being overweight. Working with
our staff nutritionist, who is a
board-certified veterinary nutritionist, we made a product with
superior ingredients and all the
attributes of a weight-control
diet (high protein, low fat, additional L-carnitine and omega- 3
fatty acids) without all the fiber.
In addition to being a formula
that works well for weight loss,
many veterinarians are suggesting the use of Annamaet Grain
Free Lean for dogs suffering
PPN: Annamaet Sustain is the company’s
newest offering. Why is this formula special, and what new product releases are
slated for 2017?
RD: Annamaet Sustain is ethically formulated and sustainably
sourced. Made with MSC-certified, sustainable, line-caught
Alaskan cod, this grain-free formula is very palatable. It also
uses totally sustainable microalgae, a stable form of DHA that
provides omega- 3 fatty acids.
This year, we will introduce
a feline version of Annamaet
Sustain that will carry the same
ethically sourced, sustainable
ingredients as our dog food. Pre-
liminary testing show cats really
love the taste, and we’re excited
to roll this out.
PPN: How does Annamaet give back?
RD: We support many rescue and
charitable organizations here
in the U.S., and we also have
teamed up with an organization
that helps kids headed down the
wrong path by letting them work
PPN: What plans are in the company’s
RD: Our industry strives to feed
our pets with only holistic natural food balanced with healthful
vitamins and minerals. Fortunately, Annamaet already has
put this same care and consideration into its treats. Annamaet
Petfoods makes a healthful treat
line in three different delicious
varieties, including a very popular Lean treat, which is gluten
and grain free, and is made with
human-grade meat and fish.
Annamaet Petfoods is proud
to team up with Integrative
Veterinary Innovations (IVI),
which consists of two leading
board-certified veterinary nutritionists who have teamed together to bring novel and sustainable
concepts in a new line of diets.
Annamaet Sustain was our first
collaboration with IVI, and now
we are working together on a
couple of formulas for the aging
pet based on new cutting-edge
studies showing the changes in
their nutrient requirements.
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