8 Product News
8 Distributor News
12 Pets in the News, Health
16 Pet Charity & Welfare
18 Industry News
20 Legislation News
70 Advertising Index
72 Pet Industry Calendar
COVER: SHUT TERSTOCK (2); TABLE OF CONTENTS: SHUT TERSTOCK (2)
10 Animal-Human Bond Research
HABRI to Examine Social,
Behavioral, Academic Effects
of Pets in the Classroom
14 Behind the Scenes:
Gone to the Dogs
Rob Downey shares how his
lifelong love of and work with
dogs led to his founding
company that prides itself
on its small-business
values, its innovative
sustainability practices and
incorporating sound science
into its healthful foods for pets.
17 Market Outlook:
Pet Product Marketers Target
Human Emotions, Aspirations
21 Wagging Rights
The Wagly business concept
aims to provide pet owners
comprehensive services in
one convenient package.
PET DEALER FOCUS
30 Retailer of the Year
Wag N’ Wash
Natural Food &
the Concept and
32 Pet Product News’
Retailer of the
35 Product Merchandiser Focus:
No Bad Fur Days
Like human hair, fur requires
quality care. Display your
on-trend grooming product to
greater effect for pet owners’
needs—and your register’s receipts.
36 In for a Treat
The newest goodies for pets feature
tasty, all-natural, healthful ingredients
that are good for the planet.
38 New Products
40 Healthy Body and Mind
More owners seek natural health aids and
remedies that can help address a range
of pet health issues, including digestion,
weight loss, dental maintenance, overall
physical and mental well-being, and more.
44 A Decipherable Diet
Customers want to know what’s
in their pet’s diets, and all-natural
pet food makers deliver with
understandable ingredient lists.
46 Behind the Scenes:
Providing Great Releaf
Steve Smith, president and co-founder
of Pet Releaf in Denver, reveals how the
company is using the medicinal powers of
cannabidiol to improve the lives of pets.
48 Fringe Benefits
The natural pet supplements category
has grown from a niche segment to a
significant moneymaker—and health-
conscious pet owners are driving the trend.
50 Protein Power
The many health attributes associated
with a grain-free diet translate to an
increasingly strong consumer demand.
54 Easy Does It
Insiders see more products designed
to train and improve dog behavior
coming from a place of gentle
and less-invasive techniques to
build relationships with pets.
56 New Products
57 Itching for Profits
How retailers can get the most
out of flea and tick products
DOG & CAT MARKETPLACE
60 A Strong, Healthy Category
Discover why retailers report that supplement
sales for cats and dogs continue to rise.
62 Home Grown and Home Made
Savvy consumers increasingly turn
to premium foods that are sourced
and manufactured in the U.S.
62 New Products
64 Staple Sales: Freshwater Fish Food
Bring customers in with repeat
purchases, and keep them with quality.
64 New Products
66 Petite Yet Premium
Price point and perceived luxury drive
interest in freshwater aquariums.
67 International Waters
Hawaii: Back in the Mix Again
68 Home Sweet Playful Home
More small animal owners are seeking
habitats and toys for their pets
that are cozy, fun and enriching.
69 New Products
73 Retailer Profile: A Lot to Love
Puppy Love offers canine fashion
shows, birthday parties, training
classes and a mix of healthful
yet tasty consumables.
74 Standing Up for the Little Guy
B.C. Henschen takes action to amplify
the voice of industry micro-independents.
Global Pet Expo
(special advertising section)
8 pages of products
start on page 22
Concept and Innovation
YEAR of the
March 22-24, 2017