Petmate presents the
muttNation Rescue mutts Collection
inspired by Miranda Lambert. It
includes six plush dogs, and each
toy was created from a real-life
rescue dog with its own story. Each tale is a touching depiction of the dog’s adoption
and its new family. Every purchase helps to fund the mutt rescue and adoption pro-
grams of MuttNation Foundation. petmate.com
aPPCessoRy presents Gosh easyFeed auto-
matic food and water dispensers, which make
caring for a pet from anywhere convenient and
interactive. Not only are pets fed the proper por-
tion at each meal and provided with fresh water,
the easyFeed also gives pet owners the ability to
video chat with pets, ask them to perform tricks
and reward them with a snack. The 20-cup-capacity food dispenser can be set to
automatically release food at preset mealtimes. whygosh.com
Pet Product News: should retailers prepare their flea and tick sales
adam Fellers, senior vice president, sales, true science/Pet iQ, true
science.com/petiq.com: Hopefully by now retailers set their strategy and are
ready to execute on key strategies developed with the guidance of key manufac-
turer or distributor partners. Since 2012, which had the biggest spike in sales in
late February and early March due to unseasonably warmer weather, it seems
like retailers begin promoting this category earlier each year. With 80 percent
of consumers only purchasing inside this category once a year, if you don’t get
shoppers’ first purchase of the season, you may have missed out for the year.
PPN: What advice can you offer retailers who are scheduling stock and
planning displays, promotions and sales?
aF: Like everything inside the pet space today, product is becoming more
available in an increasing number of outlets. Make sure when setting promotion
schedules, demos, trainings, adoption events and customer appreciation days
[that you] don’t do the same old, same old. Think outside the box to ensure you
create a unique experience for your shopper that they won’t get anywhere else,
along with a great value of the product.
PPN: What new trends are expected in this year’s flea and tick category?
What are consumers looking for most?
aF: For the majority of the category, we will see more of the same and manufacturers doubling down on where they have seen recent success or to continue to
solidify their stance within the category. The vet channel continues to perform
strong with the introductions of prescription oral flea and tick chewable medicines. In the retail channel, Bayer’s Seresto eight-month collar leads the charge
in growth, along with a few companies that have introduced national brand
equivalents. Looking at the leading trends in all segments, consumers are looking for a convenient solution at a value to their wallet. If the product performs, is
easy to administer and doesn’t break the bank, it’s a sure win.
e W PRoDuCts
What’s Novel, imPRoveD iN NatuRal Flea FiGhteRs
To respond to current trends, TropiClean in Wentzville, Mo., recently introduced its
Natural Flea & Tick line, said James Brandly, marketing coordinator.
“Our natural approach provides solutions made with some of nature’s most
powerful pest-fighting ingredients, maximized with lemongrass and sesame oil, for
long-lasting effects,” Brandly said.
Wondercide Natural Products recently launched a reformulation of its Flea & Tick Control for Pets + Home, now available in three refreshing, aroma-therapeutic scents: Cedar,
Lemongrass and Rosemary, said Stephanie Boone, CEO of the Austin, Texas, company.
“In addition to killing and repelling fleas and ticks without harsh chemicals, it
contains therapeutic-grade essential oils that offer aroma-therapeutic benefits to dogs
and cats,” Boone said.
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