TROPICLEAN LAUNCHES CHARITABLE
TropiClean recently partnered with Five Acres
Animal Shelter, a Missouri animal rescue,
through its new program TropiClean First
Impressions. TropiClean First Impressions is a
shelter-based initiative that provides products
and resources for employees and volunteers to
use on adoptable pets prior to meeting their
potential pet owners.
“Our company was established on the beliefs of giving back to others, and we’re extending that to our furry friends. You only get one
first impression, and we want to help adoptable
pets achieve that when meeting their potential
pet parents,” said James Brandly, public relations manager at TropiClean in Wentzville, Mo.
Five Acres Animal Shelter continues to
grow its foster care, employees and volunteers
with hopes of providing a forever home to the
TropiClean is looking to extend TropiClean
First Impressions locally and nationwide in
WORLD’S BEST CAT LITTER DONATES PRODUCT TO SHELTERS
World’s Best Cat Litter donated 112,000 pounds of litter in 2017 to
five shelters across the U.S. through its GiveLitter charity initiative.
Launched in 2010, GiveLitter has supported dozens of animal
shelters across the U.S. with 662,000 pounds of litter donated thus
far. Working with five shelter partners in 2017, World’s Best Cat
“At World’s Best Cat Litter, a top priority is supporting shelter cats so that they can one day find a forever home. GiveLitter
allows our fans to support the hardworking shelters that need this litter to keep helping cats,” said Jean Broders, senior brand
manager for Muscatine, Iowa-based Kent Pet Group, maker of World’s Best Cat Litter. “We are so proud of how active our
customers have been in supporting this effort and are humbled by the impact it has made on these shelters.”
The World’s Best Cat Litter 2017 GiveLitter shelter partners were Northeast Animal Shelter in Salem, Mass., Animal Ha-
ven in New York, Kitten Rescue in Los Angeles, Austin Humane Society in Austin, Texas, and Humane Society of Tampa
Bay in Tampa, Fla.
WITH NORTH SHORE ANIMAL
LEAGUE AMERICA FOR
Worldwise has partnered with
the North Shore Animal League
America (NSALA), a nonprofit
organization, to become exclusive
donation partner for NSALA’s Comfort Dog Program, which provides rescue dogs for New York schools through the NYC
Department of Education’s Comfort Dog Program
Now expanded to 40 schools, the dogs that are part of this program support students’ social-emotional learning, help calm
kids down during outbursts, ease conflicts and provide emotional support in times of need. They also provide a nonjudg-
mental partner for activities such as speech therapy and reading practice and help improve school culture overall.
“We are thrilled to support the Comfort Dog Program through our partners at the North Shore Animal League of America
and serve as their exclusive dog product donor for the 2017-18 school year,” said Kevin Fick, CEO of Worldwise in Novato,
Calif. “With an unwavering commitment to innovation, safety, style and comfort for pets and the people that love them,
Worldwise is honored to donate beds, toys and carriers from our most popular brands such as TrustyPup, goDog, Petlinks,
Hear Doggy! and Sherpa. Our hope is that these product solutions will help keep the dogs that are part of this incredible
program comfortable, happy and safe as they dutifully and loyally serve in NYC schools.”
SELF-CLEANING DOG POTTY LANDS
DEAL ON “SHARK TANK”
The president and CEO of a company that makes a
self-cleaning indoor dog potty recently appeared on an episode of ABC’s “Shark Tank.” Allen Cook, president and
CEO of Brilliant Pet, which makes the BrilliantPad, was offered $500,000 in exchange for 5 percent equity to grow the
brand and increase distribution of BrilliantPad by “Shark
Tank” investor Lori Greiner.
BrilliantPad works like a regular dog pad, soaking up
QT DOG INKS DEAL WITH OUTDOOR
liquids, but it also dries out solids before wrapping and
sealing the waste away. Owners of small dogs can either
set a timer to renew the pad automatically or renew it man-
ually by touching
a button on the
company also has
plans for launch-
ing a new model in early 2018 that uses a sensor to
replace pads after movement on the pad is detected.
One roll of doggie pads equates to roughly 27
dog pads, so owners get a few weeks out of each
roll, according to Brilliant Pet officials. When it’s
time to change it, pet owners simply pick up the roll
for mess-free disposal.
During the “Shark Tank” episode, Cook dis-
cussed the company’s success on crowdfunding site
Indiegogo, exciting the investors. BrilliantPad far exceeded
its funding goal with 177 percent funding resulting in more
than $110,000 raised. Brilliant Pet has fulfilled all orders
from the Indiegogo campaign and continues to focus on
growth and expansion based on customer feedback.
“Many people use pads so their dogs won’t get uncom-
fortable while they’re at work, unexpectedly stuck in traffic
or sleeping in the middle of the night. BrilliantPad is es-
pecially helpful for anyone with health or mobility issues,
too,” said Cook. “It was important for me to get across to
the ‘sharks’ just how much BrilliantPad can help pet par-
ents, while at the same time letting them know that this
isn’t my first go in the pet industry.”
QT Dog in Dallas has entered into a licensing
agreement with Mossy Oak, a camouflage design
and outdoors lifestyle brand.
Mossy Oak has a 30-plus year history of camouflage design and is the official camo of conservation organizations including Ducks Unlimited,
NWTF and QDMA.
“We were impressed with the quality and diversity of the QT Dog product selection and felt
that they were a natural fit for our pet products licensing program,” said Tyler McVay, licensing account manager of Mossy Oak in West Point, Miss.
The first Mossy Oak products that QT
Dog plans to roll out in early 2018 include deer
antler chews, water buffalo horn chews and cotton