27 February 2018 Pet Product News International
What is The Cat Connection
best known for?
Errin West: Cats. We have
everything necessary to
make a cat happy.
The greatest challenge for pet
West: Competing with the online
companies. I know for a fact that
some are actually paying the same
prices we pay, but selling for less.
They don’t mind the extra costs to
acquire customers because, one
day, everyone else will be gone
and they will be able to charge
whatever they want.
What about in the industry
West: We find a lot of younger
people owning cats because they
are trendy. They don’t always
understand that they have a small,
wild animal living in their home,
not a human baby, and don’t
necessarily consider the needs of
the cat, first and foremost.
What trends are you watching?
West: I am seeing a lot of small-scale items that are just not large
enough for a cat. Litterboxes, cat
condos or carriers often seem to
be made for the human side of cat
ownership, but that’s not always
the best environment for a cat. If a
product is not large enough, a cat
won’t use it.
The future of The Cat
West: Our retail is consistent, and
we are sticking to the basics while
growing our online business. However, some of the larger chains are
moving into our area with lucrative
offers, and we are stepping up to
match those incentives. So local
advertising is a big thing.
constraints are taken into consideration.
“We do not benefit from sending someone home with
a product they can’t feed consistently,” West says. “We
really try to break it down, because if a customer goes
home with a container of raw and can’t commit to defrosting it properly or taking it out in a timely manner,
no one will gain.”
Cat lovers wishing to check out the latest goodies appre-
ciate the Purrpetual Bliss subscription service, launched
in 2016. Eager felines sample four to six unique and en-
ticing toys and treats per month, along with a bag of
catnip and a scratcher, all shipped in a box that cats
love to nestle in.
“It’s a monthly box of recommended products, all of
which are available in our store,” West says.
Exclusive to The Cat Connection, Jerry Kurlz cat toys
are named in honor of Jerry, one of West’s cats. The cat-nip-marinated toys are designed as a fun and safe alternative to rubber bands and hair ties.
“Cats can bat them around and chase them, but they
are made with organic paper, so if one is accidentally ingested, it’s not a big deal,” West says.
A STUDY IN BODY LANGUAGE
Cat grooming is a distinctive amenity at The Cat Connection, and with two groomers, including Rodriguez, and
one assistant, it’s a busy place.
“We have always offered this service, and our groomers have the scars to show they work with cats,” West
says. “Cat grooming is definitely not for the faint of heart.”
“They are not usually here long enough to make food
necessary,” West says.
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