31 February 2018 Pet Product News International NEWS
Retailers need to know that not all CBD products
are created equal. The industry is not regulated, and
transparency is almost non-existent when it comes to
CBD products. Many CBD products are sourced from
internet middlemen or large private-label suppliers,
and despite many companies claiming to use organic
Colorado hemp, the fact is these bulk oil suppliers are
sourcing large percentages of their supply from China
or other countries with dubious farming practices. We
strongly recommend that retailers ask for organic cer-
tifications if organic is claimed on the label and proof
of where the hemp was truly grown. Beyond that, many
companies are also using marijuana hemp hybrids to
make their CBD products. These strains contain much
higher levels of THC compared to Pet Releaf. This puts
animals at risk of getting “high,” which can be very
dangerous for a sick or elderly animal.
At Pet Releaf, we only use super critical CO2 ex-
traction to remove the beneficial oils out of the hemp
plant. The overwhelming majority of companies are
actually using butane, acetone and other toxic sol-
vents to leach the oils out of the plant, [a process that]
always leaves some of those toxic solvents in the fi-
nal products. Although this method is much cheaper
than CO2 extraction, the Pet Releaf promise is to never
use toxic solvents in our extractions. Unfortunately,
CBD isolate is also becoming extremely commonplace
in the market. CBD isolate is an even more heavily
processed version of CBD oil and requires even more
toxic solvent processing.
Whenever bringing a CBD brand into their stores,
retailers should be adamant that the product is a full
spectrum and organic CBD hemp oil with paperwork
and testing to prove it.
There are five questions any retailer should ask of
a CBD brand:
• Where is your hemp grown and can you prove it?
• What extraction method do you use and can you
• If the product label claims organic, can the company provide organic certification?
• Is the product full spectrum and how much active
CBD is in the product? Can you prove it?
• Do you include CBD isolate in any of your products?
Tell us about your hemp R&D facility in Colorado.
What do pet specialty retailers need to know about hemp farming and CBD oil production? And how
can they vet the differences between the brands and products on the market?
What does the future hold for Pet Releaf?
Tell us about key people at your company who your pet specialty retail partners should know about.
Our joint-venture hemp farm in eastern Colorado is by the
far largest hemp farm in the United States. In the summer
of 2018, our farming partners are hoping to plant close to
10,000 total acres of hemp, a portion of which will be our
proprietary hemp strain, PR- 33. Pet Releaf is able to achieve
these economies of scale because we grow hemp as nature
intended—as a rogue crop that only receives sunlight and
water—and also because we have partnered with multigen-erational family farmers and not ex-marijuana growers. Our
farmers’ decade of experience has allowed them to literally
invent a new combine that can harvest hemp in the most
efficient way possible. Our extraction partner has constructed
a state-of-the-art, large-scale, super critical CO2 extraction
facility that will also allow us to keep up with the exponential
demand for our products.
Brittany Donnadio and Cristen Altice from the Kitchen Team Reid Baker Shelby Flinn
ReID Baker joined the Pet Releaf team in January 2017.
As the eastern regional sales rep, he communicates di-
rectly with all of our retailer partners large and small.
During his time here, Reid has spent hours learning not
only the benefits of Pet Releaf products, but also under-
standing the science behind CBD in general. We’re con-
stantly complimented on Reid’s ability to build personal
relationships. Reid joined the Pet Releaf family first as a
customer; the results he saw with his own dog led him
to leave Georgia and move to Colorado to join the Pet
Releaf mission full time. Reid and his girlfriend, Maddie,
and their two dogs, Sadie and Nola, enjoy skiing and
hiking in the beautiful Colorado Rockies.
ShelBy FlInn joined the Pet Releaf team in the sum-
mer of 2017 as the western regional sales rep. Shelby
brings an amazing positive energy to the Pet Releaf office
every single day that has become infectious amongst the
entire team. Shelby is a go-getter, where close enough is
never good enough. We can always guarantee that Shelby
will get the job done. Shelby moved to Colorado from North
Carolina four years ago and recently adopted her adorable
Meet the best BakIng team in the pet industry. They
spend their entire day hand making the Pet Releaf Edibites
in small batches right here in our Pet Releaf kitchen. They
are laser focused on product quality and pride themselves
on making the absolute best CBD dog treats on the market.
We could not be more excited about the future as we strive to reach 5,000 independent pet retailers before the end of 2018 and continue to expand our international
foot print. We will achieve this by continuing to be the most trusted and most innovative company in the pet industry.