Most Pet Owners Still Buy
Pet Food at Brick-and-Mortar Stores
A majority of Americans still purchase pet
food in stores, according to a market research
report from Packaged Facts. In its Pet Food in
the U.S., 13th Edition report, the firm found
that 88 percent of dog owners and 93 percent
of cat owners purchased food in a store in the
past 12 months.
In addition, 76 percent of dog owners and
81 percent of cat owners purchase all of their
dog/cat food in a physical store, without
pre-ordering it anywhere else.
Millennials are the most comfortable with
nontraditional buying options. They are more
likely than other age cohorts to purchase
through a website or app for home delivery.
They are also more likely than others to buy
online for pickup in a store.
Pet Food in the U.S., 13th Edition pinpoints
strategic directions for current
and prospective marketers,
with a forward-looking focus on high-growth product
segments and market drivers.
Covering foods for dogs and
cats, the report also provides
a comprehensive market overview covering market size
and projections, cross-market
trends, market opportunities,
recent mergers and acquisitions; channel trends, including e-commerce and home
delivery; the millennial impact;
product trends; advertising and
promotional initiatives; specialty diet products; and more.
NEW AMAZON FEATURE
AIMS TO REV UP
SELLER’S PET SALES
Amazon has found a new
way to entice pet owners
to purchase products on its
site. The online retailer recently launched its pet profiles feature, which enables pet owners
to add their pets to their profile
and offers a variety of benefits.
Amazon customers can cre-
ate a pet profile for dogs, cats,
reptiles, birds, small animals,
fish and horses. The feature
prompts customers to enter
the pet’s name, breed infor-
mation and age. Users are also
given the option of adding the
pet’s photo. Then, customers
are directed to their pet’s pro-
file, which features a custom
list of purchase suggestions,
deals and “pet profile exclu-
For a limited time, Amazon
Prime members get a one-time
20 percent discount on their
next pet food order follow-
ing their first profile creation.
Prime members will also be
able to unlock exclusive pro-
According to a recent study,
Amazon is winning the online
price war with pet supplies.
The report, Price Wars: A Study
of Online Price Competitiveness,
reveals that Amazon’s prices
are typically 11 percent lower
than Walmart, Target and Jet’s.
All pets deserve
to look their best!
ConairPRO® takes great pride in
providing quality grooming tools
to keep our furry friends happy,
healthy and looking their best!
©2018 Conair Corporation - Glendale, AZ 17PT051115
Agency: Con-Ad • 1 Cummings
Client: Conair Pet • Ad#:
Publication: Pet Product News In
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Product: Tools • Job 30
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