FRESH ON THE FELINE FRONT
The feline crowd is catching up to its canine counterparts in terms of the
demand for quality, but challenges remain in getting some cat owners to
upgrade their pets’ diets, said Stephanie Wright, Westside manager for
Bend Pet Express in Bend, Ore.
“Because cats tend to be finicky eaters, they are notoriously difficult
to switch to higher-end foods and are also very good at hiding medical
issues rooted in diet,” Wright said.
“Additionally, owners who have been
feeding low-end food for years often
see no reason to upgrade because
Fluffy is an outdoor kitty and doing just
fine on brand X.”
Manufacturers are paying attention
to these unique challenges and offering
solutions, including more foods with
ingredients that are mostly or entirely
sourced in the U.S.
Intended as a treat, mixer or topper, Smallbatch Pets’ Freeze-Dried Bites
for cats is available in four recipes. Each
selection contains 95 percent meat,
organ and bone and is 100 percent USA
sourced and made, said Noelle Selleck,
California sales manager for the Portland, Ore.-based company.
“We’ve also incorporated
fermented purple cabbage for a non-animal-derived source of probiotics,”
Each protein combines a superfood
ingredient: chicken and turmeric, turkey
and cranberry, beef and papaya, and
duck and mushroom.
Smallbatch also recently added
rabbit to its mix of frozen cat foods.
“The rabbit in our new frozen slider
offering is completely USA sourced,
as are all other ingredients, with the
exception of organic kelp, which is
sourced from the pristine waters of
Iceland,” Selleck said.
My Perfect Pet recently introduced
two USA-sourced, grain-free recipes for
cats, said Karen Neola, founder of the Poway, Calif.-based company.
Toby’s Turkey Carnivore Grain Free Blend, formulated for both kittens
and adult cats, meets Association of American Feed Control Officials
(AAFCO) nutrient profiles for all life stages and is made with freshly baked
boneless, skinless turkey. Additionally, a limited amount of fresh, whole
foods, such as spinach, cranberries and kale, supplies essential nutrients,
Low Phosphorus Chicken Carnivore meets AAFCO adult maintenance
profiles, with the exception of phosphorus and chloride, and is rich in
antioxidants to promote a healthy immune system, Neola said.
“We start by gently cooking 100 percent restaurant-grade meats and
blending them with raw vegetables and cranberries,” she added. “We
refuse to use meals, corn, sugars or soy in our blends, and all produce is
free of GMOs.”
Exclusive to Independent Pet Specialty
No Online Sales
SUPER PREMIUM CAT FOOD
Potato & Sweet
All Life Stages
is the First
CONTACT THESE DISTRIBUTORS FOR MORE INFORMATION
• Animal Supply Co.
• Independent Pet Supplies
• Phillips Pet Food & Supplies
• Sunburst Pet Supplies
• United Pacific Pet
• Zeigler’s Distributor, Inc.
GLOBAL PET EXPO
BOO TH #1283