From nutritious food and treats to dapper accessories
and colorful playthings, Jett and Monkey’s Dog Shoppe
has the perfect swag for any canine.
Jennifer Kluesner, co-owner of Des Moines, Iowa-based Jett and Monkey’s Dog Shoppe
along with Josh Garrett, Kevin Schnell and Jesse Kluesner
Years in business: 8
Type of business: brick-and-mortar
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Pet Product News: Tell us about your fostering program.
Jennifer Kluesner: I personally foster and adopt out for
several different rescues. In five years, we have adopted
out more than 400 fur kids that have been in my house as
fosters. The store is great for working with the dogs and socializing them. The big extra perk is that sometimes people
come in and had no idea they were looking for a new pet
to add to the family.
PPN: What are the top-selling products in your store
Kluesner: West Paw is a wonderful line for us due to the
fact that it’s all made in Montana and out of recycled soda
bottles [toys and beds]. Walk-e-Woo is another wonderful line of collars and leashes that we carry that is made in
Colorado. K9 Granola Factory treats, which are all made
in the USA—we have eaten and tried out the whole line
right along with our dogs. Our top sellers are the soft baked
cookie line and the carob drops.
PPN: What are your favorite products right now?
Kluesner: West Paw toys and beds due to the fact that they
have a satisfaction guarantee on all the products, which
customers love. Walk-e-Woo collars and leashes and bow
ties. They come in so many fun fabric choices; people love
PPN: What trend have you been keeping your eye on most
Kluesner: We are seeing more and more consumers learning about food, treats and products all made in the USA.
They want to know more about where things are made. For
food and treats, [they question], are they made here in USA
and where are those ingredients coming from.
PPN: What business challenge are you currently in the
process of tackling?
Kluesner: Trying to do it all! Keeping things fun and fresh
PPN: What business goal are you hoping to achieve in
for customers. Of course, during the holidays you want
several selections for gifts for the humans and the dogs. But
I find it a challenge after the holiday rush is over. You want
those people still coming in to get food supplies and see
something new that they did not see during the holidays.
Kluesner: So many goals are always on my list. Of course,
making more money. Branching out the customer base and
seeing more new faces to make our customers. Finding
new and fun products for our customers and their pets’
needs. Working on more education tasks for the staff to stay
up-to-date on all the products. Better managing skills—
keeping up on the 500 tasks that always seem to be
waiting for you.
PPN: What is your best tip for connecting with customers?
Kluesner: We just love pets. We love seeing pictures, videos
and, of course, our customers’ pets in store. Our goal is
not to just sell merchandise to everyone that walks in the
door. It’s merchandise that they need. Speaking with them
and seeing what brought them in that day, what products
are they currently using, what is working for them and
what is not working for them.
Jett and Monkey’s Dog Shoppe focuses on offering a selection of healthful, eco-friendly and high-quality pet products.
PetSmart has appointed JOSHUA
KANTER as executive vice
president of marketing and
customer experience. Kanter
will report directly to Raymond
Svider, executive chairman.
Kanter will oversee all aspects of the Phoenix-based
retailer’s brand marketing, digital, media and creative to
deliver a best-in-class, convenient customer experience
across PetSmart’s 1,600 stores and online,
said company officials. He has experience
in data-driven marketing, loyalty strategy,
digital advertising and branded customer
Kanter joins PetSmart from Viking
Cruises, where he served as senior vice
president of marketing strategy. Prior to that, he held
the role of senior vice president of marketing at Caesars
Entertainment, and, earlier, he was an associate
principal at McKinsey & Co.
Spins, a provider of retail consumer insights,
analytics reporting, and consulting services
for the natural, organic and specialty products
industry, has hired AMY KERR as director of business
development for its pet channel. Kerr’s role will be to
ensure that brands and retailers are developing and
shelving products that meet their consumers’ changing
needs, while protecting and growing early-stage and
mid-market pet retailers.
Kerr will cultivate strong partnerships with Spins’
growing portfolio of regional and national pet retailers,
according to officials for the Chicago-based company.
She will also be responsible for building and implementing a comprehensive sales and marketing plan to further
elevate the company’s presence in the U.S. pet industry.