SLEEPYPOD DEBUTS LOUNGE AIMED TO HELP SMALL PETS WITH PAIN MANAGEMENT
Sleepypod and Assisi Animal Health have introduced the Assisi Loop Lounge, a total
body nonpharmaceutical, anti-inflammatory device designed to accelerate healing, reduce inflammation and alleviate pain in small animals. It is the result of collaboration between Pasadena, Calif.-based Sleepypod and Santa Fe, N.M.-based Assisi Animal Health.
Assisi Loop technology is nestled in the Ultra Plush bedding of Sleepypod Air or
Sleepypod Atom carrier models, creating a contained, comfortable treatment space that
can be used at home or on the go. Therapy is delivered by multiple applicator coils embedded in cushioned, foam therapy pads, said company officials. The pad has a 10-inch
treatment depth that assures nose-to-tail and toes-to-top-of-ears treatment. A controller
box containing rechargeable batteries can deliver 60 treatments on a single charge and
last four years before replacement.
The Assisi Loop Lounge is the only therapeutic pet bed that incorporates a U.S. Food
and Drug Administration (FDA)-cleared, prescription-only pulsed electromagnetic field
(PEMF) technology that is proven in both human and pet research, according to the
The Assisi Loop Lounge uses Assisi Loop targeted pulsed electromagnetic field
(tPEMF) technology to deliver a micro-current targeting the body’s own anti-inflammatory process. The micro-current enhances nitrous oxide production, accelerating the
healing of soft and hard tissues, including the skin, tendons, ligaments, bones and organs, according to company officials. The Loop Lounge is effective treatment alone and
can be used adjunctive to other therapies.
TV VETERINARIAN DR.
JAN POL INKS PRODUCT
All American Licensing
(AAL) has signed Dr. Jan
Pol, a veterinarian and
star of the television series
“The Incredible Dr. Pol,”
to an exclusive licensing
agreement. The deal calls
for AAL to develop a comprehensive portfolio of food products, toys and other accessories
that will feature the Dr. Pol brand imprint. Dr. Pol’s initial foray
into consumer products will feature a full range of both traditional
pet categories as well as farm-animal solutions.
“The Incredible Dr. Pol,” a reality TV series set in rural Michigan, currently airs on Nat Geo Wild.
AAL co-founding partner Tim Rothwell explained AAL’s goal
with the product line.
“Our strategy is to align Dr. Pol with retailers that will embrace
his philosophy and dedication to providing the best service for the
care and treatment of all animals, both large and small,” he said.
NEW DOG TREAT CO. AIMS
TO SUPPORT AMERICAN
A new dog treat company has
launched its products at retailers. Long Lake, Minn.-based
Founding Fathers Dog Treats
will donate half of the profits
from treat sales to two national
organizations that support American military families: The Folds of Honor,
which supports the families of fallen and wounded soldiers
with educational scholarships, and The American Legion, the
largest veteran’s service organization in the world, according
to company officials.
Utilizing high-quality, real meat protein, Founding Fathers Dog Treats offer three soft and chewy meat varieties:
chicken, beef and lamb. The treats are high in protein and
nutritionally fortified with natural ingredients, officials said.
All come in 16-ounce packages, with each package honoring
American military service dog heroes that have served to
protect troops in times of conflict.
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