Sized Just Right
Manufacturers are designing small-animal habitats to suit a wider range of species and emerging pet owner demands.
BY KEITH LORIA
Small animals that were once considered unconven- tional—animals such as chinchillas, rats, hedgehogs and sugar gliders—are growing increasingly popular
with pet owners. As a result, manufacturers of small animal
habitats and cages are developing new designs to accommodate the unique needs of these pets.
“In years past, pet parents had limited, affordable choices
for housing, and were forced to purchase cages that were
designed specifically for ferrets or rabbits,” said Jason Savitt,
president of Prevue Pet Products in Chicago.
Savitt noted that tight wire spacing is essential for many
of the species that are becoming more popular with pet
“The minimum wire spacing requirements for adult fer-
rets and rabbits is larger than for a rat or sugar glider,” he
said. “That’s why Prevue has gone to great lengths to create
quality options to accommodate the changing needs of all
small animal pets.”
John Gerstenberger, vice president of product develop-
ment and sourcing for Ware Pet Products in Phoenix, said
small animal pets are an emerging pet category and deserve
products that are species specific and designed based around
their unique housing care, nutritional and play needs versus
a one-size-fits-all mentality.
“Products for these pets must now appeal to an ever-ex-panding range of adult pet owners including their desires
and tastes in product designs, packaging designs, etc.,” he
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