Grooming for Success
Groomers and manufacturers share insights into how salons
can keep their appointment books full, retain new business,
attract top groomers and upsell add-on services.
MODERATED BY CARRIE BRENNER
ALISON SCH WARTZ, general manager at
The Salon & Spa and All Pets Considered
in Greensboro, N.C.
B.C. HENSCHEN, partner at Platinum Paws
in Carmel, Ind.
CHUCK SIMONS, owner of The Pet Salon Inc.
in Margate City, N.J., exclusive manufacturer
of The Groomers Helper and exclusive North
American distributor of Activet Brushes
and Dog Fashion Spa
RACHEL NOWELL, owner of The Classic Canine
Pet Spa in Allen, Texas
RUTHI ASHLEY S TERN, president of Ashley Craig
Pet Products in Corona, Calif.
SUSAN DELANEY, owner of All About Grooming
in Haskell, N.J.
Pet Product News: Has the state of the economy
impacted your business, with more pet owners
opting to groom at home? How have you adapted?
ALISON SCHWARTZ: Our grooming salon
seems impervious to any current economic downturn. Our continued success
is directly related to heavy advertising
campaigns on TV and radio locally for
our store. We also participate with rescue organizations, offering a significant discount to rescue organizations
to groom the dogs in their programs. In
addition, we have groomed one to two
dogs daily for our local animal shelter
to do our part to help homeless animals
find homes by making them more adoptable with cute fur-cuts (many of our be-fore/after [pictures] are on our website
and Facebook page).
RACHEL NOWELL: I do not believe the state
of the economy has impacted my busi-
ness in the sense that pet owners are now
opting to groom their pets themselves at
home. We cater to a clientele that prefers
a spa experience for their pets, so offer-
ing upscale services by certified and ti-
tled groomers in a high-income area has
helped us stay steady during economic
SUSAN DELANEY: The economy has impacted
my business. [Last year], I moved my
business from Bergen County to Passaic
County, because Bergen County rent is a
lot higher than in Passaic County. My new
shop is twice the size as my old one, and
the rent is half of what I paid when I was
in Bergen County.
PPN: How can groomers keep their appointment
books full, including getting new business and