4 | 2017 GROOMING DIRECTORY
Atlanta Pet Fair & Conference Returns to
Georgia International Convention Center
Each March, thousands of groomers gather in Atlanta to learn, network and compete for thousands of dollars of prizes in North America’s premier
trade show, conference and competition
for professional pet stylists and service
professionals. Atlanta Pet Fair & Conference 2017—produced by World Pet Association (WPA)—is returning March 9-12.
This year marks the second event at
the Georgia International Convention
Center since WPA purchased Atlanta
Pet Fair & Conference in 2014, allowing attendees to enjoy North America’s
largest grooming competitions—with 10
contests spread over three days—right
on the larger show floor while browsing
more than 100 of the top product, tool
and equipment suppliers in the industry.
New show hours for 2017 will be 10 a.m.
to 6 p.m. on Friday and Saturday and 10
a.m. to 4 p.m. on Sunday.
Atlanta Pet Fair & Conference will
offer more than 70 seminars geared to
groomers and the pet services industry
in subjects ranging from mobile groom-
ing and cat grooming to treating skin
and coat problems to marketing and so-
cial media. Sessions also will cover new
trends with new speakers including
Dr. Micah Kohles, Jennifer Lee, Mario
DiFante and Olga Zabelinskaya. Lynn
Switanowski will present a complimen-
tary 90-minute session spotlighting so-
cial media and how it can improve your
business on Friday, March 10.
Continuing pricing from 2016, each
seminar is just $12, with special, half-day
seminars at $99. For the overachievers, after purchasing three or more seminars or
one special class, they’ll receive the Weekend Trade Show Floor Pass for free.
“It’s important for World Pet Associa-
tion to offer our attendees a fun and pro-
fessional setting to further their grooming
education, as well as offering products and
services that will boost their businesses,”
said Doug Poindexter, president of WPA.
“We take pride in providing groomers
and pet professionals the knowledge and
resources they need to be successful.”
The 10 grooming contests, including
the crowd favorite, Rescue Rodeo, will
take place along with popular competi-
tions such as Creative Styling and First
Timers. New for 2017 is the Kenchii Kup,
which will award $5,000 to the first place
winner. The deadline to enter any of the
contests is Friday, Feb. 24, at 5 p.m. Pacific.
Atlanta Pet Fair & Conference is the
first show to adopt new rules spelled out
by Groom Team, with the organization’s
Sanctioned Classes for competitions in the
Open Division: Wire Coat Handstripped,
Other Purebred Scissoring, Sporting Spaniels and Setters, and Poodles. The Intermediate and Entry competitions will still take
place but no longer count toward GroomTeam points.
“The change in Groom Team rules will
allow contestants to abide by widely ac-
cepted international rules,” said Judy
Breton, CMG, CKO, director of Grooming
& Special Services for WPA. “This ensures
everyone is on a level playing field, and
Groom Team will award points to the very
best in their field.”
In a new twist, Atlanta Pet Fair & Con-
ference will make a future pet grooming
or pet service professional’s dreams come
true with the #APFC17Dreamer contest.
Pet groomers and service professionals
can nominate a junior colleague doing ex-
cellent work to receive a $400 scholarship
With four full days of learning and
exploration at Atlanta Pet Fair &
Conference, you’ll have endless
opportunities to turn your professional
dreams into reality. Select from a broad
range of industry-leading education
sessions, mix and mingle with fellow
industry pros, and gain inspiration
from top-notch stylists competing in
exciting contests. The choice is yours—
and the possibilities are endless.