A Fluff Up
At Puff & Fluff Grooming & Pet
Sitting in Phoenix, offering
balanced grooms and services
creates loyal customers.
Pet Product News: As a pet groomer, what is
your favorite part of the day?
Liz Illg: Spending time with the pets and
seeing all the different personalities that
come in to the shop. I love building a
community of pet lovers. That is my focus each day.
PPN: Whatisthemostchallengingaspectof what
you do every day?
Illg: Making sure that the customer is
completely satisfied with their experi-
ence and the quality of the service. This
is a balance. I say that because sometimes
the customer has an image of what they
want the outcome to be, but the groomer
is not exactly able to do it based on the
condition of the coat. Therefore, that puts
us in a tough spot, as we want to serve
the customer well.
PPN: What’s thebest complimentyou’ve everre-
ceived from a customer?
Illg: That people will always come to us,
as loyal customers. That is what makes
the shop successful. Having people in the
community come to us for all their pets’
PPN: Whatmakes yourparticularnicheofthepet
specialty market—pet grooming and sitting—so
unique and fun to be in?
Illg: Creating a pet community that loves
to spend time with their fur babies. Puff
& Fluff is unique in that we have so many
principles in place to make sure we are
providing the utmost care for the pets in
in pet grooming and sitting since you started out?
Illg: In the last four and a half years, I’ve
seen that more people are having pets.
Millennials seem to be taking over the
world these days—in fact, millennials
have surpassed baby boomers as the nation’s largest living generation, according to population estimates released by
the U.S. Census Bureau. While the years
range a bit from study to study, millennials are generally defined as people who
were born between 1981 and 2000. And,
now, millennials own more pets than
baby boomers. •
LOCATIONS: Uptown: 5835 N 16th Street, Suite D and E, Phoenix, AZ 85016
Arcadia: 4730 E Indian School Road #213, Phoenix, AZ 85018
OWNER: Liz Illg
YEARS IN BUSINESS: 5
SQUARE FEET: Uptown 1,000 and Arcadia 1,400
PRODUCTS AND SERVICES: Grooming, pet sitting and retail
With two locations
in the Phoenix area,
Puff & Fluff Grooming
& Pet Sitting provides
a variety of grooming
services, a small selection of retail products
and pet sitting.
“Puff & Fluff is unique in that we have so many principles in place to make
sure we are providing the utmost care for the pets in the community.”—Liz Illg