While ingredients and gentleness are important to groomers, efficacy ranks as the
most important aspect of the shampoos, conditioners, and skin and coat products they use.
BY SANDY CHEBAT
Grooming dogs and cats is a very physical job, so professionals es- pecially appreciate products that
work the first time.
“Effectiveness, ease of use and exceptional results” are key attributes that
professionals are looking for in shampoo, conditioner, and skin and coat
products, said Gina Dial, vice president
of sales and marketing for John Paul Pet
in Ventura, Calif.
Professional groomers agreed.
“Everyone wants a product that
works,” said Lindsay Sabanosh, man-
ager of Walter’s Pet Styles in New York.
“Having to bathe a dog three or four
times to get the dirt and grime off their
coat is impractical.”
In particular, Sabanosh said she
looks for products that “cut through the
buildup and leave us with a coat that is
silky and manageable.”
“Dirt and grime is one of the biggest
challenges of living in NYC,” Sabanosh
said. “Dogs are walking through who-
knows-what in the streets every day.”
In addition to wanting shampoos
that “fully clean dogs without having to
wash them multiple times,” Susan Del-
conditioners, and skin
and coat products that
work well on dogs and
cats and are safe both for
humans and pets.