aney, owner and groomer at All About
Grooming in Haskell, N.J., said she wants
customers to enjoy the products after they
have been used.
“When a customer tells me their pet
smells and feels good, I know that the
product is doing the job,” she said.
In line with effectiveness, products
need to provide a solution for each pet,
said Shannon Moore, a certified master
groomer who has owned and operated her
own grooming salons and is now director
of grooming and education at Espree Animal Products in Grapevine, Texas.
“Not every pet that comes into the
grooming salon has a normal, healthy skin
and coat,” she said. “We are looking for
products that will help provide relief to
the pet, to improve the skin and coat, and
help it return to a natural, healthy state.
“In addition, professional groomers are
focused on products that will help provide
a level of comfort, whether it is to soothe
sore muscles; help relieve dry, itchy skin;
or even help provide stress relief for pets
visiting the grooming salon,” Moore said.
Both fragrance and function are key.
“When it comes down to it, we focus
on function, and then recommend choosing for scent,” said Zack Grey, owner and
founder of The Urban Pet, which has locations in Southern California.
Popular scents in his grooming salons
are green tea, mango and eucalyptus. Because some clients like a particular after-bath spray scent, his groomers find that
scentless shampoos and conditioners are
a helpful option, as well.
Groomers ultimately want shampoos,
conditioners, and skin and coat products
that work well on dogs and cats and are
safe both for humans and pets, according
to professional groomers. For this reason,
natural ingredients and botanicals are big,
with the newest offerings combining both.
New from John Paul Pet is Wild Gin-
ger Shampoo and Wild Ginger Shine
Spray. The shampoo is designed to gen-
tly hydrate, protect, and help rebuild
and repair dry and brittle pet hair. The
spray contains conditioning agents, in-
cluding aloe, chamomile and ginger, to
smooth and condition coats.
“Both are botanically based and share
names with best-selling Paul Mitchell
products for humans,” Dial said. “We took
an excellent shampoo and conditioner and
pH-balanced it for pets.
“We are also launching more shampoos and conditioners in gallon sizes,”
AN EVOLVING CATEGORY
Possibly the biggest evolution the pet industry has experienced is the transition
of animals from family pet to full-fledged
member of the family. As such, it’s no surprise to many in the pet grooming industry that the trends seen in human hair care
are showing up in pet grooming.
In the decade since John Paul started
creating shampoos and conditioners for
pets, the company has seen a shift toward
natural, botanically based products.
“The trend in human products is also
leaning toward natural,” Dial said. “Pet
parents want what is best for their pets
and follow the trends they see in their own
During her 12 years as a profession-
al groomer and as owner of All About
Grooming, Delaney said she also has no-
ticed that many pet shampoos and condi-
tioners contain ingredients similar to those
in the human versions.
“I noticed that there are so many new
scents and purposes with a lot of the sham-
poos that are on the market,” she added.
“There are always new techniques coming
out that you can do with all products, but
I like to keep it simple and use what’s best
for the dog’s coat.”
Groomers now have many more prod-
uct choices, and Moore reported seeing
increased “use and selection of premium
pet care products.”
“There used to be a limited selection
of shampoos and conditioners for the
professional groomer and the consumer
to choose from,” she said. “Today, there
are products geared toward providing
solutions for pets such as allergy relief, se-
nior care, anti itch, color enhancing, odor
removal, coat care and so on. There is an
increasing demand for providing natural,
wholesome solutions that are effective for
the professional as well as the consumer.”
For professional groomers whose clientele
includes the feline kind, reading labels and
understanding ingredients becomes critical. With the current trend of natural and
botanically based grooming products, aro-matherapies and essentials oils can come
Experts agree that because cats cannot
process all the components of essential
oils, groomers need to use caution with
shampoos, conditioners, and skin and coat
products used on kitty clients.
Cat groomers also want products that
work the first time, Sabanosh said.
“It is rare for us to see a cat that goes
outside here in NYC, so we are looking for
something that is gentle but also gives a
good, deep clean,” she said.
In addition to wanting shampoos that
clean well the first time, Delaney said she
likes to give cats the same care as the dogs.
“Cats always do well with a finishing
spray at the end of the groom,” she added.
Most of the cats groomed at The Urban
Pet are being bathed for hypoallergenic
reasons, Grey said.
“Perfume-free shampoo is best for
them because cats groom themselves so
much,” Grey added. •
“The trend in human products is also leaning toward natural.
Pet parents want what is best for their pets and follow the trends
they see in their own products.”—Gina Dial of John Paul Pet