ONLINE PET FOOD, SUPPLY
SALES EXPECTED TO
EARN $4.9B IN 2016
According to IBISWorld’s latest report, Online Pet Food and
Pet Supply Sales Industry, the
global research firm found that
the online sales sector increased
at an annualized rate of 8. 9 percent to a total $4.9 billion. Rising
pet ownership in the U.S. and
growth across the e-commerce
sector have caused the industry
to experience overall growth, despite the recession.
In the years leading to 2021,
IBISWorld forecasts that industry revenue will continue to rise.
However, online pet retailers will
experience increasing competi-
tion from the brick-and-mortar
stores that sell pet food and sup-
plies, including grocery stores
and big-box retailers, the research
firm claims. Such stores are able
to offer additional services, such
as grooming and training, which
will siphon consumer demand
from online-based companies,
MARS SUES J.M. SMUCKER
Mars Inc., based in McLean, Va.,
is suing Orrville, Ohio-based J.M.
Smucker Co., alleging the company is infringing on its trademark
for Greenies Pill Pockets pet treats
with its Milk-Bone Pill Pouches.
Mars and its Tennessee-based
subsidiary, Mars Petcare U.S.
Inc., claim J.M. Smucker and subsidiary Big Heart Pet Inc., which
owns Milk-Bone, created a “
confusingly similar” product.
Mars claims the product could
damage the reputation of its Greenies Pill Pockets, which have been
sold online and in pet stores since
August 2002 with sales in excess
of $80 million per year.
An attorney representing
Smucker wrote to Mars in April
saying company officials “do not
believe that a likelihood of confusion will occur as the result”
from the distribution and sale of
the Milk-Bone Pill Pouches.
The attorney also claimed that
at least six other brands of pet
treats use medication-disguising
products, including Butler Scripts
Pill Pals and Zoe Pill Pops.
GLOBAL PET EXPO EXPANDS
Global Pet Expo 2017, scheduled
for March 22-24 at the Orange
County Convention Center in
Orlando, Fla., will debut coun-try-specific pavilions for international exhibitors.
Country delegations will
now showcase their companies and products using country branding to highlight their
exhibition strategies and the
characteristics and traits of their
companies and product lines.
Pavilions from Great Britain,
Canada, China and Italy will
be featured with overall booth
space projected to be 25 percent
larger than the pavilion in 2016.
Global officials stated they
expect more than 100 additional
international exhibitors to have a
presence in the special sections
and on the general show floor.
SOLID GOLD PET OPENS ST.
Solid Gold Pet celebrated the
opening of its St. Louis headquar-
ters in November. The move al-
lows Solid Gold to be closer to its
supply chain and manufacturing
facilities, which are located in the
Midwest, while also centralizing
support for its customers and ven-
dors, according to the company.
TAWZER DOG LAUNCHES
FOR PET PROFESSIONALS
Pet industry professionals look-
ing to further their education
now have unlimited access to
more than 1,500 hours of animal
training and behavior videos,
thanks to a new monthly sub-
scription service from Boise, Ida-
ho-based Tawzer Dog LLC.
Tawzer Dog has produced
more than 800 educational vid-
eos with some of the industry’s
leading dog trainers and behav-
iorists, and pet professionals can
earn continuing education cred-
its from organizations such as the
Certification Council for Profes-
sional Dog Trainers, Animal Be-
havior College and Karen Pryor
Academy for watching Tawzer
Dog’s training videos, accord-
ing to the company.
Tawzer Dog’s video-on-demand platform is mobile ready.
Subscribers have unlimited
access to Tawzer Dog’s entire
video library for $49 per month
and can purchase or rent individual videos.
PET MEAL PLAN
PetPlate, a New York-based pet
food delivery service, will begin taking orders nationwide in
conjunction with an appearance
on the TV show “Shark Tank.”
PetPlate delivers freshly
cooked meals that contain no
byproducts, rendered meats or
preservatives, and the meals are
designed by a veterinary clinical nutritionist for nutritional
balance and are pre-portioned
and ready to serve, according
to the company. PetPlate’s subscription service automatically
ships meals directly to the consumer on a regular basis, depending on the size of the pet.
All proteins in PetPlate
meals have passed U.S. Depart-
ment of Agriculture inspection,
and cold-pressure technology
is used to destroy harmful bac-
teria—the same process used
to preserve many human foods,
the company stated.
AMONG TRADE SHOW
EXECUTIVE’S GOLD 100
SuperZoo was recently named to
Trade Show Executive’s Gold 100
honoring the 100 largest trade
shows by net square footage.
After adding 85,000 square
feet of exhibit space in 2016, Su-
perZoo will reconfigure its exhib-
it hall for 2017 so aisles run per-
pendicular, making them shorter
and helping attendees navigate
the show floor and find exhibitor
booths more quickly. The change
will add roughly 100 additional
SuperZoo will return to the
Mandalay Bay Convention
Center in Las Vegas, July 25-27,
2017, with conference sessions
RUFFWEAR OFFERS FREE
GROUND SHIPPING, SAME-
Ruffwear is offering pet specialty
retailers unlimited free commercial ground shipping, same-day
shipments and the ability to order as necessary through its new
“Our supply chain is designed
to support the ‘buy now’ close to
the customer demand,” said Dove
Gibson, director of sales for the
Bend, Ore.-based manufacturer.
“The program allows dealers to
get closer to consumer demand
and order just what they need
rather than taking on inventory
for the season. Why buy coats
in October if the market doesn’t
demand doing so? It is still a little early to gauge the success of
the program. We are starting to
renew our early adopters, and
so far most have renewed. This
is the first indication that dealers
are seeing the benefit.”
SCOUT & ZOE’S NAMED ONE
OF ENTREPRENEUR’S BEST
COMPANIES IN AMERICA
Scout & Zoe’s, manufacturer of
dog chews and treats, has been
named one of the Best Entrepreneurial Companies in America by
Entrepreneur magazine’s Entrepreneur 360 List.
Honorees were identified
based on four metrics reflecting
major pillars of entrepreneurship—innovation, growth, leadership and impact.