By CarrIe BreNNer
Pet Product News: How was Vetericyn
Courtney Mack: Bob Burlingame, a
U.S. Navy fighter pilot veteran,
founded the Vetericyn brand.
He felt there was a lack of safe
and effective animal wound care
products on the market. Being
the innovator that he is, he decided to bring the technology to
animal owners himself.
PPN: How has the company grown?
CM: Vetericyn was created in
2009. We started with one
product for the care of topical
wounds and skin issues. Since
our launch, Vetericyn has grown
to offer over 40 products and is
trusted across 30-plus countries.
We have created products for
many different animals, at all
stages of life.
PPN: Where are Vetericyn products
CM: All our products are made in
the USA under strict FDA regulations. Our manufacturing facility
in Rialto, Calif., is registered and
compliant to ISO 9001, ISO 13485,
FDA/QSR, and we are approved
as a Canadian Low Risk Veterinary Health Product.
PPN: How many employees do you have,
and what is your company culture like?
CM: Vetericyn c0urrently employs
around 60 people from all over
the country. Our team is made
up of animal lovers who want
to improve the lives of animals
around the world.
Our newest team member
is a dog named Jack. Jack was
found by a couple of Vetericyn
team members, and he appeared
to be suffering from a leg injury.
After a long and empty search for
his family, Jack was adopted by
Vetericyn. He is always happily
waiting for ear scratches or lunch
scraps and is often found sneaking into the shipping office.
Our company culture springs
from the roots of our mission. We
want to be the company of choice
for our team members and their
families, our customers and their
customers, and our suppliers. We
refer to our staff as members of
the Vetericyn team.
PPN: What product lines do you offer?
CM: Vetericyn offers a few different product lines, all for the
wellness of animals. Under the
Vetericyn brand we offer the
•Vetericyn Plus: Vetericyn
Plus is our founding product.
All Vetericyn Plus products are
based on hypochlorous technology and are intended for
the management of wounds,
abrasions, lacerations, cuts and
burns to the skin. Vetericyn Plus
offers wound and skin care (in
a liquid and hydrogel formulation), eye care and ear care products for all animals, of any age
•Vetericyn VF Plus: Vetericyn
VF Plus is our veterinarian line.
This line of products contains a
stronger formulation than our
Vetericyn Plus products and
can only be obtained by licensed
veterinarians. All Vetericyn VF
products are noncytotoxic and
will not harm healthy tissue.
•Super 7+ Navel Care: Super 7+
Navel Care is a rapid dry-down
umbilical product for newborn
animals. It is safe for the environment and can be used on animals
whose umbilical cords were torn
off at birth.
•FoamCare Shampoo: This is
our newest offering to the Vetericyn line of products. FoamCare
Shampoo is revolutionizing pet
washing by offering shampoos
based on the coat density of your
pet. All FoamCare shampoos are
easy to apply, making bath time
a stress-free experience for you
and your pet.
PPN: Vetericyn’s mission is to provide
safe, effective animal health care prod-
ucts. How does it do this?
CM: At Vetericyn, we strive to
make innovation our No. 1 pri-
ority. All of our products are rig-
orously tested through all stages
of production so that the product
in our customers’ hands exceeds
our own standards. Our wound
and skin products are nontoxic
and contain no antibiotics, ste-
roids or alcohol. Due to a recent
increase in antibiotic resistance,
products that do not contain
antibiotics are safer for humans
and animals. Because Vetericyn
products do not contain antibiot-
ics, they cannot be overused and
the animal will never build up a
PPN: Health care products can be a dif-
ficult sell for pet supply retailers. What
advice can you offer them?
CM: Many people will assume
that health care products are only
needed when there is a problem.
In reality, health care products
are around to support daily life’s
activities. If you look at health
care products from a different
point of view, you will shift the
thinking of your consumers.
Pet parents want the best
thing for their pets. I suggest starting with the mindset of getting
customers to think of their pet’s
health care as a daily routine. As
humans, we wash our faces, clean
our ears and shower regularly.
These same habits can be applied
to your pet as health care.
Recommend to your customers that they clean their dog’s ears
after a daily walk or even a couple
times a week. Propose they rinse
their cat’s eyes on a regular basis.
Suggest regular baths to keep
their pet’s coat healthy. These
steps will get your customers to
think about how they approach
their pet’s health care and
encourage use of a variety of products.
PPN: What trends are
most worth watching in
the health care products
for pets category?
CM: I believe that the
trend of safe and effective
products will become the standard. Consumers will drive the
market and start requiring products to attain a higher standard.
Pet parents will want to know
that products they use on their
pets are made in the USA under
strict guidelines from the FDA. I
also expect to see a larger shift toward what we are already seeing
with eco-friendly, plant-based
and other natural products. People are pulling away from chemical overuse and added dyes. It is
a matter of time before this hits
the pet market.
Another big trend that I see
isn’t a product trend, but more
of a social trend. More pet own-
ers are dubbing themselves “pet
parents.” The idea of a
dog or cat is starting
to be a thought of the
past. Pet owners are
welcoming their pets
as family members
more than ever. Some
people even refer to
them as “fur babies” or “fur
children.” I only see the pet be-
coming more involved as a mem-
ber of the family as time goes on.
PPN: Have you recently released any
new products, or do you have plans to?
CM: We have an exciting new display. Our new, limited edition
Pet Wellness Center is being introduced this month.
The Pet Wellness Center is a
complete refillable display that
arrives prebuilt and stocked
with product. The display con-
tains the essential Vetericyn Plus
products in small 3-ounce offer-
ings. This size is not only easy to
take on the go, but is also a low
introductory price point for the
pet parents looking to try some
new daily care products. Each
display requires limited space
and includes hardware for a
PPN: Please tell me a little bit about
Vetericyn’s philanthropy efforts.
CM: Vetericyn believes in giving
back, and it is rooted in our DNA.
We love the ability to donate
product to animals or rescues in
need of support that work within
the animal industry. Recently, we
donated some product for animals affected by a wildfire in California. We love to support our
Vetericyn Loves Animals Charity Giveaway, which has helped
over 500 animal nonprofits since
it was established in 2011.
On the human side of things,
we just kicked off our Vetericyn’s
2017 Future Innovators of Agriculture Scholarship. This scholarship will award two students
$2,000 toward their education
in the field of ag. Visit vetericyn
.com/scholarship for more information on how to apply.
BEHIND THE SCENES
Innovating Safe, Effective Care
Courtney Mack, marketing communications specialist for Rialto, Calif.-based Vetericyn,
reveals how the brand has become an innovator in the animal health care field.
Vetericyn employees enjoy a bowling game around the holidays.
above: Vetericyn works with the school of agriculture business
students at Cal Poly Pomona. Vetericyn invites the students out for
a tour and to talk about opportunities in agriculture business after
graduation, in addition to helping them with class projects. Below:
Jack was rescued by a couple of Vetericyn team members. Now an
office dog, Jack enjoys the regular attention of Vetericyn employees.