Reasons to Smile Big
Boost profits and promote good health with a variety of dog dental care products.
BY LINDSEY GETZ
Dental care is an important part of maintaining dogs’ health, and it can improve their overall well-being. As more dog owners have come to understand this, there has been a growing interest in dog dental care products.
Among the attributes that dog owners value in dental products,
ease of use continues to rank high. Consumers want something that
isn’t going to be difficult to implement in their already busy routine.
“Consumers look for products and solutions that are effective,
easy to use, and safe for them and their pets,” said James Brandly,
marketing coordinator for TropiClean in Wentzville, Mo. “Our focus
has always been providing solutions for pet parents that are simple
and include natural ingredients.”
Convenient daily-use products are popular, said Orlando Miguel,
founder and CEO of Pet Kiss Inc. in Palmdale, Calif., noting that con-
sumers look for “oral care products like water additives, sprays and gels
to help control and prevent oral disease without the need of brushing.”
Dan Owens, co-owner of Four Dogs Pet Supplies in Charlotte,
N.C., said that the trend toward higher-end food is helping feed the
increase in the store’s dental sales.
“A lot of the higher-end foods use a lot of fish, and pet owners
are finding they want to do something about that fishy breath that it
creates,” Owens said. “With a lot of people living in an urban environment, in close quarters with their dog, they’re compelled to look for a
product that can help with the odor. While they’re out to fix the breath,
that, in turn, has the benefit of improving their dog’s dental care.”
A BREATH OF FRESH AIR
This past fall, Vet’s Best, a brand of The Bramton Co. in Dallas, relaunched its popular Dental Gel Toothpaste product with a new easy-to-use tube dispenser.
“Consumers love this product for its versatility because it can be applied via
brushing or simply dabbed on a dog’s tongue as an easy breath treatment,” said
Kevin Metz, brand director for Vet’s Best.
In February, Pet Kiss Inc. in Palmdale, Calif., is launching Clear, an all-natural,
odorless and tasteless water additive. Specially developed for picky pets, the
product will help reduce plaque and tartar, clean teeth and freshen breath without
brushing, said Orlando Miguel, founder and CEO.
Sixteen new items under the TropiClean Fresh Breath brand were launched in
December along with a new look, said James Brandly, marketing coordinator for
TropiClean in Wentzville, Mo.
“We’re excited to introduce three new flavors to our Clean Teeth Oral Care Gels,
expanding our Advanced Whitening product offering to include Advanced Whitening Oral Care Kits and Advanced Whitening Water Additive,” Brandly added.
At press time, Swedencare USA was planning on bringing PlaqueOff System
Dental Care Bones to the market soon. They are natural, grain-free, gluten-free
dental chew bones that contain a daily dose of PlaqueOff, said Scott Reinhardt, vice
president of sales and marketing for the Poulsbo, Wash., company.
In addition, TruPet LLC in Milford, Ohio, recently introduced Alcohol-Free Gel
Me. It is the same formula as the company’s Spray Me and its previous Gel Me product but without the grain alcohol, said Lori R. Taylor, founder and CEO.
PET KISS INC.
DOGTRA’S Combo E-Collar is specifically designed
for dog trainers and training enthusiasts. It offers four
total training modes—two are stimulation modes,
and two are nonstimulation modes. The Nick and
Constant modes are two stimulation modes with
low- to mid-stimulation output in eight levels. The
two nonstimulation training modes are the HPP
Vibration and Audible Tone, which are effective
attention-grabbing features. dogtra.com
DOOG (DOG OWNERS
OUTDOOR GEAR) offers
Lazy Susan and Slumber
Jack, which have been
designed as a comfort toy
and sleeping companion
for dogs. The irresistible
characters come packaged
on a pillow and are finished
in a soft faux fur material
for extra cuddle factor.
Pet owners can turn any cat or small dog collar into a blinged-out statement with
rhinestone collar sliders from DREAMTIME CREATIONS. Each is made from cast metal
for strength and durability, with individual rhinestones glued in place. Pet owners can
choose from alphabet letters and many different motifs, allowing for each pet’s collar to
be a one-of-a-kind creation. dreamtimecreations.com