WEDNESDAY, MARCH 21
NEW! MINI-SESSIONS IN THE NEW PRODUCT SHOWCASE
This year’s mini-sessions will take place on the show
floor in the New Product Showcase area. Stop in for
these quick 15-minute sessions to help plan your
education schedule while at the show!
Listen in to the hottest topics right on the show floor.
These 15-minute “mini-sessions” will take place in the
New Product Showcase twice a day–giving you a sneak
peek of upcoming seminars.
9:30AM – 10:00AM
Candace D’Agnolo–$10K Weekend: The Secret Strategy
to Make Money Fast
Suzanne Boy–Hottest Topics in Employment Law for 2018
12:00PM – 12:30PM
Lynn Switanowski – 5 Questions Your Pet Business Must
be Able to Answer to Succeed in 2018
Tom Crossman – Don’t Make Visual Mistakes!
PET FOOD MYTHBUSTERS
9:00am – 10:00am
Dr. Deardorff, Hills Pet Nutrition
Learn the truth behind common pet food
TEST YOUR EMPLOYMENT LAW IQ
marketing myths in a fun, interactive
laboratory session. See how pet food is
cooked and learn about common pet food ingredients.
By the end of the session, you’ll question the pet food
you feed your pets.
10:30am – 11:45am
Suzanne Boy, Henderson, Franklin, Starnes & Holt P.A.
The complex web of employment laws can make
management and prevention of problems difficult for
even experienced employers. Thorough knowledge of
employment laws, early recognition of issues, and swift
problem solving is key to reducing exposure to the
claims so prevalent today. This interactive presentation
will test attendees’ “Employment Law IQ” using
examples and fact patterns from real cases involving
wage/hour issues, management of medical leave/
accommodations, employee terminations, retaliation,
and confidentiality/non-competition, among other
topics. Attendees will learn how to spot legal issues, and
hear many top tips to help avoid issues that commonly
result in lawsuits by employees.
HOW TO STOP ONLINE RETAILERS FROM
STEALING YOUR CUSTOMERS
10:30am – 11:45am
Candace D’Agnolo, Pet Boss Nation
From Amazon buying Whole Foods Market to PetSmart
buying Chewy.com and Rover.com just getting a $65M
investment–it just seems big business is growing bigger
and bigger. How are you going to compete? Are you
considering local delivery? Do you feel like you need
an online store? Are you going to adjust your pricing?
While those all might be solutions, are they the right
solutions for you? The Internet makes up less than 8%
of all pet product purchases, so the truth is people are
still shopping brick and mortar. You’ve been letting the
competition win because you’re not focusing on three
critical areas of business. Areas you have right at your
fingertips that the online sites don’t even have access
to! In this session, learn the 3 secrets to increasing your
sales every month.
TURNING REVIEWS AND REFERRALS
INTO REAL TIME SALES
1:00pm – 2:15pm
Lynn Switanowski, Creative Business Consulting Group
Learn to use your customers’ words to drive sales
for your pet business. Word-of-mouth marketing for
your pet business is MORE important than ever. More
importantly–your customers WANT to share information
about your business–you just need to give them a place
to say it! Attend this session and learn how your pet
business can create a process for procuring testimonials
and referrals on a regular basis from your customers that
will showcase in your customers’ own words what your
business does “better than anybody else”. You’ll also
learn where–and how–to create programs that ask for
reviews on a regular basis (hint: your customers WANT to
talk about your business via social media so let them!)
Join us and get start using your customers own words
to grow your pet business today!
HOW E-COMMERCE CAN HELP BUILD
1:00pm – 2:15pm
Phil Chang, Hubba
Ecommerce can be a powerful tool if leveraged
properly. Too many businesses approach ecommerce
from a singular approach and fail to incorporate a
proper strategy to tie Ecommerce to the rest of their
business. Learn from this session how to ensure that
your ecommerce strategy ties with your overall goals,