available hot-topics at each table. After the Retailer
Excellence Awards are presented, each table will have a
moderated discussion on the selected topic. You’ll leave
energized with new ideas to take home and build upon.
NEW! MINI-SESSIONS IN THE NEW PRODUCT SHOWCASE
Listen in to the hottest topics right on the show floor.
These 15-minute “mini-sessions” will take place in the
New Product Showcase twice a day–giving you a sneak
peek of upcoming seminars.
9:30AM – 10:00AM
Nancy Hassel – Fun & Newsworthy Ideas to Get the
Local Press Into Your Store
Ben Smith – Rethinking Social Media to Achieve More
12:00PM – 12:30PM
Anne Obarski – Gross Margin: 5 Tips to Get a Little
Tom Shay – Tell the Customer, “Thanks for Complaining,”
not “I’m Sorry”
PET FOOD MYTHBUSTERS
9:00am – 10:00am
Speaker TBD, Hills Pet Nutrition
Learn the truth behind common pet food
marketing myths in a fun, interactive
laboratory session. See how pet food is
cooked and learn about common pet food ingredients.
By the end of the session, you’ll question the pet food
you feed your pets.
WHAT WE CAN LEARN FROM THEME PARK RETAIL
10:30am – 11:45am
Tom Crossman, Tom Crossman Creative
Theming keeps customers shopping longer! Learn
the merchandising strategy behind theme park retail
stores, and how it revolves around a visual concept.
Gain unique insight on the value of impactful signage
and visual display and walk away with a creative visual
concept for your store.
HOSTING A SUCCESSFUL PET EVENT
10:30am – 11:45am
Nancy Hassel, American Pet Professionals
Hosting a successful pet event is a daunting task for
FACEBOOK & YOUR BUSINESS, PART 1:
most busy pet professionals, from the smallest event
to a larger annual event. But well-done events are vital
to bringing in new customers, helping local animal
organizations, getting your business name promoted
and standing out from the crowded market place. In this
seminar, we will cover: organizing the event; promoting
the event properly (and with enough lead time); selling
tickets; staffing employees (or volunteers); to help at
the event and drumming up excitement about the event.
You will learn how to raise the bar for your next
event and easy ways to promote your event and get
new customers, help out your community and get
OPPORTUNITIES, ENGAGEMENT, AND
1:00pm – 2:15pm
Ben Smith, Callahan Creek
Boasting more than 2 billion monthly active users across
a broad range of demographics, Facebook offers a
powerful platform to build awareness and drive sales.
It provides an ideal method to reach new prospects,
strengthen relationships with existing customers and
to turn loyal customers into influential advocates. In
this first of two Facebook sessions, we’ll identify tools
and tactics to grow your presence on Facebook, look
at ways to build and nurture meaningful customer
connections, discuss opportunities with live video, look
at how businesses can put Facebook Messenger to work
and look at specific ways to help optimize your content
for greater exposure and higher engagement.
THE FEMALE ECONOMY: HOW AND WHY
THEY DRIVE YOUR BUSINESS
1:00pm – 2:15pm
Anne Obarski, Merchandise Concepts
Women account for 85% of all consumer purchases
including everything from autos to health care. 92%
pass along information about deals or finds to others.
This combination of purchasing power and influence is
the reason women dominate the consumer economy.
If those statistics are even halfway true in your pet
business then what are you doing to attract, satisfy and
multiply more women customers? Now is the time to
take a look at your business through a woman’s eyes!
Recognizing and listening to your “best customer” is the
trump card you need to play to insure a successful and
growing pet business.