STOP “MARKETING TO MILLENNIALS” AND START
DELIVERING YOUR UNIQUE VALUE PROPOSITION
9:00am – 10:15am
Curt Jacques, West Lebanon Feed & Supply
Experts are starting to agree that the term “Millennials”
does not describe what you think. It’s time to stop
pandering or gimmicking and to start being who you
are (or want to be). Delivering authenticity and high-value experiences are the NEW metrics for building
loyalty in today’s market. The brick-and-mortar
landscape is changing and owners cannot afford to
conduct “business as usual” and expect to appeal to the
growing cohort of younger, more informed clientele.
In this session, the concerning reality of these changes
will be addressed through proved techniques to GET
REAL about your business and affect positive and
necessary changes for success.
BLANK INK: CASH FLOW MANAGEMENT SECRETS
YOUR ACCOUNTANT NEVER SHARED
10:30am – 11:45am
Tom Shay, Profits Plus Solutions
“Profit may give a thrill but it is cash flow that is paying
the bills”, or so the old saying goes. Ask any vendor
at Global Pet Expo and you will find they have plenty
of experiences where retailers have been slow to pay
because of a lack of cash on hand. The oddity is that
these businesses are profitable and often growing.
The problem is just not having cash. This session will
show how to use free Excel templates to accurately
project the cash needs of a business up to 12 months
in advance. Any retailer will know how much inventory
they will have and need as well.
ATTEND FOR FREE
All Global Pet Expo Academy sessions are free to
pre-registrants. Attend as many as you choose at no cost!
For seminar descriptions and speakers go to
The Official Travel Coordinator for Global Pet Expo. It’s never too
soon to book your travel arrangements.
Call today at 855-992-3353 or
email: firstname.lastname@example.org for savings on your travel package.