PET CARE TRUST HONORS RETIRING BOARD MEMBER, APPOINTS NEW MEMBER
Scott Rabe, director of marketing for Central Garden & Pets in Franklin, Wis., has been
appointed to the Pet Care Trust board. Rabe will be one of two representatives of the
American Pet Products Association (APPA) to serve on the board of trustees. He will
replace Brent Weinmann, president and CEO, Vitakraft Sunseed, who is retiring from
the board after 13 years. Weinmann joined the board as an APPA
representative in 2004 and served as the Trust’s president in 2012-14.
Weinmann was presented with the Trust’s Crystal Apple Award
during a ceremony at the recent board of trustees meeting at the
World Pet Association’s Aquatic Experience show in Schaumburg, Ill.
“Brent was one of our longest-serving board members and a great
leader for the Pet Care Trust,” said Steve King, executive director.
“Under his leadership, the Pets in the Classroom program grew from
a simple idea to a highly successful program that has provided nearly
5 million students from pre-K to ninth grade with daily access to a
classroom pet. We will miss Brent’s creativity and thoughtfulness.”
Established in 2010 by the Pet Care Trust, the Pets in the Class-
room grant program continues to make strides in improving the edu-
cational environment of classrooms and introducing children to small
animals across the U.S. and Canada. The program, which presents
pre-kindergarten through 9th grade teachers in private and public schools with financial
support to purchase and maintain small animals for their school setting, has issued over
109,000 grants to teachers, meaning more than 5 million children have experienced the
joys and benefits of pet care since the program’s inception.
The Pet Care Trust Board presented Brent Weinmann (center) with the Crystal Apple Award.
PETCO ACQUIRES PET SUBSCRIPTION
Petco has acquired PupBox, a puppy- and
life stage-focused subscription service com-
pany that delivers customized products and
training information to new puppy and dog
owners based on their pet’s current stage of
development and physical characteristics.
PupBox’s core subscription offering is de-
signed to help new pet owners navigate the
many joys and challenges of puppyhood and
beyond. The company delivers monthly bun-
dles filled with developmentally appropriate
products that range from toys and treats to
grooming tools and accessories. Each PupBox
also includes a training guide filled with in-
formation to help pet owners keep up with
their pet’s changing training, developmental
and physical needs.
“Navigating through everything new
puppies and dogs need, and how to keep
them healthy and happy as they grow, can
be challenging,” said Brad Weston, CEO of
Petco, which has headquarters in San Diego.
“Combining Petco’s breadth of product and
services offerings with PupBox’s highly cus-
tomized monthly subscription service takes
the guesswork away from pet parents and
provides everything they need to raise a
healthy, happy pup at every stage of life.”
find products that were perfectly suited for her constantly changing needs. After success as an early-stage startup, the
San Diego-based company appeared on ABC’s “Shark Tank” in November 2016, where it secured funding from investor
Robert Herjavec, and has since gone on to more than double its sales.
“We’re thrilled to bring PupBox to an established industry leader like Petco, and excited to aggressively expand our
MANNA PRO EXPANDS EQUINE AND CANINE
current offering together while helping pet parents and the pets they love,” said Ben Zvaifler, PupBox CEO. “Our values
and drive to make pet parenthood easier are perfectly aligned; and we’re ready to help even more new pet parents spend
less time worrying about what they need as their pets grow and more time soaking up all the puppy love.”
As part of the acquisition, Ben and Ariel, along with the entire PupBox team, will join Petco. Terms of the deal will
not be disclosed.
BUSINESS THROUGH ACQUISITION
Manna Pro Products, a Chesterfield, Mo.-based manufacturer and marketer of animal nutrition and care
products, has acquired Corta-Flx, a global supplier of
equine and canine health supplements.
Founded more than 20 years ago and headquartered in Aiken, S.C., Corta-Flx manufactures and distributes equine joint supplements that are predominantly used to improve mobility for competition
horses, such as racetrack, barrel racing and jumping
horses. The company also offers ulcer-management
products and poultice products for the equine industry, and joint supplements to improve canine health
“Leading trainers, competitors and owners know
and respect Corta-Flx products,” said Beth Rogers, Manna Pro’s vice president of marketing. “This
acquisition greatly complements Manna Pro’s product offerings, as we are able to add a brand new category with ulcer management products and enhance
our joint supplement offerings.”