Show Some Love
BY HILARY DANINHIRSCH
For many cat owners, treats are the perfect way to give pets some
affection, but not just any tidbit will do: Retailers report increasing
interest in healthful, natural cat treats.
Cat treats are a growing segment in the pet consumables mar- ketplace. In addition to providing health benefits, treats af- ford cat owners a great opportunity to show their pets some
Although cats have a reputation for being picky, the fact that treats
are not a big investment means even owners of finicky felines are usually willing to try something new, said Ann Hudson, vice president of
marketing for Whitebridge Pet Brands in St. Louis.
“A happy cat is a happy owner, and a palatable treat fulfills the
desire of the owner to make her cat happy,” she said.
Toni Shelaske, owner of Healthy Pet Products, which has two
stores in the Pittsburgh area, reported that cat treat sales are slightly
up, as there are more treats to choose from, particularly in the natural
category, which is what many consumers are seeking.
Larissa Hunter, sales associate at Pets Naturally in Traverse City,
“We’ve seen an increase of questions regarding cat treats over the
past year as compared to when the best-seller was [whichever product] had the best price point,” she said.
“A protein-based treat is a must.
The most popular trends today
include new formats—something
different than the typical crunchy
and soft and chewy options.”
—Ann Hudson of Whitebridge