Oral Care Is On the Rise
With more owners aware of the need for good canine dental health, manufacturers
have upped their offerings with an eye on efficacy, convenience and price.
BY SANDY CHEBAT
The future of the canine dental health category is bright, ac- cording to industry participants. “People are learning more every day about how closely
oral and dental health correlate to heart health, and consumers
continue to seek convenient and care-focused solutions that mirror
human health products and trends,” said Eric Abbey, president
and founder of Loving Pets in Cranbury, N.J.
Deborah Brown, vice president of Pet King Brands in Westmont, Ill., agreed.
“The reason is increased awareness of the link between oral
health and overall health in people and pets, and good oral health
can extend the life of a healthy pet up to three years,” she said.
“The importance of providing good oral care to pets is emphasized
more in the media, at the veterinarian and [in] the fact that so many
retailers are now devoting sections to oral health.”
While cost remains a factor in this category, dog owners are
willing to pay a fair price for dental products that deliver the
health benefits they seek, Abbey said.
Martin Shimko, president of SwedencareUSA in Poulsbo,
“Efficacy is, of course, the most important item for dental items,
followed by ease of use,” he said. “Cost is always a factor for pet
owners, but they will spend more if the first two items are met.”
Sales of dental products are climbing thanks to the continued
humanization of pets, according to industry participants.
“The increased care that pet owners are giving their dogs and
cats means pet owners are paying more attention to dental care,”
Shimko said. “The trend is based on pet owners looking at their
pets as family instead of animals. The pet dental health market is
very much influenced by the human dental market.”
According to Betsy Berger, communications manager for Mer-
rick Pet Care in Amarillo, Texas, “more than half of pet parents
complain about their pet’s breath and seek solutions for a dental
treat that not only cleans teeth, but also freshens breath.”
Retailers find that customers demand efficacy and simplicity in
their canine dental care purchases.
“Customers are searching for a convenient way to maintain
their pet’s overall dental health,” said Jessica Klingler, store man-
ager for Pet Goods in Succasunna, N.J. “Many customers are find-
ing that preventative care is far more affordable than costly dental
cleanings and surgeries.”
Pet pleasure also is important for consumers, said Jennifer
Kluesner, co-owner of Jett and Monkey’s Dog Shoppe in Des
“We get requests for simple dental products or [ones that] come
in a treat or chew form so the pet can also enjoy it,” she said.
Pet Goods in
Pet Care’s Fresh
Thanks to our retailers
for a great 2017.
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