PRODUCTS TO PAMPER
Bio-Groom, made by Longview, Texas-based BioDerm Laboratories, recently
introduced a line of sulfate-free shampoos
using the fruit of the baobab tree, also
known as the tree of life.
“Natural Scents is wonderful for the
fact that the baobab instantly hydrates,
moisturizes and rejuvenates the skin and
coat,” said Justin Pohl, vice president.
“Another new product is our Facial Foamer.
What sets this apart from the competition
is that it offers the perfect naturally mild,
safe solution for cleaning around your
pet’s face, eyes, ears, nose and mouth.”
In 2017, a Tobiko Organic Dog re-
branded to Shake Organic Pet in response
to numerous requests from customers
and pet specialty retailers looking for
organic cat grooming products. The
newly branded company, based in Dover,
N.H., is introducing two products in 2018:
Organic Bath Spritz and Organic No-Rinse
Shampoo for care in between baths.
Ready to Groom
BY KEITH LORIA
Customers are increasingly seeking natural
grooming products, and pet specialty
retailers are boosting their offerings to
capitalize on the trend.
The natural grooming product category is expanding as more con- sumers head to their local pet stores in search of between-bath and functional solutions, as well as formulas suited for cats, industry participants reported.
Dog owners have long sought out natural grooming products, but a
new trend has seen cat owners more interested of late. As manufacturers
compete for a share in the cat grooming market, consumers can expect to
see a rise in cat-friendly products.
“While most grooming products are made for dogs, the market is shifting
toward our feline companions,” said Michelle Drnek, wholesale manager
for Shake Organic Pet in Dover, N.H. “Pet parents in a multipet household
want products that can be used on both dogs and cats. Shake Organic Pet is
the first company in the U.S. to offer a complete line of holistic grooming and
wellness products made for dogs and cats.”
No matter the type of pet, however, when it comes to natural
grooming products, pet owners are looking for safe, effective solutions,
said James Brandly, copywriter for TropiClean in Wentzville, Mo.
“They’re seeking products with key ingredients and easy-to-read
packaging with specific call-outs,” he said.
Natural grooming products are following the trends in human
grooming products, said Andrea Margelis, manager of Pets Naturally
in Traverse City, Mich.
“Grooming products are offering herbal shampoos, aromatherapy
and sulfate-free options, and they use ingredients that you commonly
find in human products,” she said. “There are more products just to
clean your pet, but they offer additional benefits such as flea and tick
protection or shampoo that relieves itching due to skin allergies.”
Kim Barnes, owner of New England Dog Biscuit Pet Supply &
Bakery in Salem, Mass., said in-between-bath care is a rising trend in
“Consumers are looking for products that keep their pets clean and
feeling their best in between bath time,” she said. “These products in-
clude no-rinse shampoos, bath sprays and dry shampoo.”
Justin Pohl, vice president of Longview, Texas-based BioDerm Lab-
oratories, maker of the Bio-Groom brand, said the biggest trend he’s
noticed in the natural grooming market is sulfate-free shampoos.
“One of [our] very first products introduced in 1971 was the Protein Lanolin Shampoo, which has been sulfate free long before sulfate
free was a buzzword in the market we know today,” he said. “
Another step that Bio-Groom does to ensure quality is that we put the
full ingredient list on each of our products. We put the ingredients in
the INCI [International Nomenclature Cosmetic Ingredients] name.
Putting the INCI name on the label is important because those are
recognized worldwide so the customer can see exactly what is in the
product they are purchasing.”
made in the usa