Jessica Vickery, supervisor of the dog and cat department at B&B Pet Stop
in Mobile, Ala., said the biggest trends she is seeing in natural grooming
include coconut oil and argan oil.
“To sell more, knowing three quick facts about coconut oil that are
not common knowledge helps,” she said. “Customers have probably
already heard it is a good conditioner, but do they know it has an SPF of
4 to shield from the sun or that it helps remove dirt as well as condition
without being a harsh soap?”
Shake Organic Pet provides retailers with in-store literature and
rack cards that have information about the company’s products to help
better educate and market to consumers, said Michelle Drnek, wholesale
manager for the Dover, N.H.-based company.
“One great way to market products in your store is to offer testers
and samples that the customer can try at home or in-store,” Drnek said.
“Many manufacturers are happy to send samples to retailers at their
request. We like to provide our retailers with both in-store testers and
Social media can help push grooming products, said Justin Pohl, vice
president of Longview, Texas-based BioDerm Laboratories, maker of Bio-
“You can instantly interact with your customer base, and you can
have contests on your company page along with many other ideas,” Pohl
said. “We also rely on word-of-mouth by the consumer. Each consumer is
telling their story of the experience they had while using the product.”
Pets Naturally in Traverse City, Mich., displays all its grooming products
near the register for last-minute add-ons.
“Most people don’t come in looking for shampoos unless they are
dealing with certain issues, so displaying them up front on a dark wood
shelf makes the bottles pop, thus drawing the consumers’ eyes to the
area,” said manager Andrea Margelis.
At B&B Pet Stop in Mobile, Ala., all of the natural grooming products
are in their own section of the grooming aisle with some images of natural
things such as trees and bamboo to convey an earthy feel, said Jessica
Vickery, supervisor of the store’s dog and cat department.
“Using buzzwords on signs like ‘organic,’ ‘soap free’ and ‘all natural’
will help sales,” she added.
Michelle Drnek, wholesale manager for Shake Organic Pet in Dover,
N.H., said retailers should purchase rack card holders for informational
brochures and place them next to the product lines so that customers can
easily access them.
JONES NATURAL CHEWS’ stuffed snacks include an assortment of bones and body part chews. The bones are 4-in. natural,
white bare bones filled with a variety of meats, cheese and/or rice. Stuffed hooves and tracheas also are part of the lineup.
Stuffed chews allow dogs to dig for the treats buried inside and satisfy their chewing urge for hours. The line includes Jawzer
Bone, Bandit’s Bully Bone, Cheezy Bone, Stuffed Hooves and Stuffed Windees. jonesnaturalchews.net
MERRICK PET CARE’S Merrick Lil’ Plates Treats are
designed for small dogs. The grain-free, gluten-free
treats are big on flavor and protein, but small in size for
tiny mouths. The soft and chewy recipes start with real
deboned meat, poultry or fish as the first ingredient and
include omega 3, omega 6 and prebiotics for the health
of small-breed dogs. Recipes include Lil’ Chunky Chicken
Recipe, Teensy Turducken Recipe, Bitty Beef Recipe and
Small Salmon Recipe. merrickpetcare.com
REILLY’S HEMPVET offers High Potency supplements, which are made for larger breeds or dogs requiring more-potent hemp
complex levels. The supplements contain a powerful blend of organic phytocannabinoid-rich whole plant hemp (80-plus components, including CBD) combined with other active ingredients to provide optimal daily support for dogs’ health and wellness.
The products are all natural, use only organic hemp, and contain no common food allergens such as wheat, nuts, soy, artificial
ingredients or added sugars. reillyshempvet.com
NATURAL PAWS presents
Dry Clean Dog. The
product, which is sprayed
directly on to the dog,
clings to dirt and oils,
releasing them from hair
or fur when agitated with
a hand towel. As a result,
dogs will be clean and
refreshed until their next
bath. The holistic product
combines effective herbal
blends with essential oils.
It is ideal for times when
a bath is needed but not
convenient, and for people
with allergies, as it gives
pet owners the option to
clean the allergens from
their dogs’ coats more
frequently than a bath
would be practical.
MERRICK PET CARE’S Merrick Power Bites Big Bites are soft and chewy
natural treats, with big taste and significant levels of powerful protein
packed into every bite. The larger star-shaped treats are perfect for training and rewarding large-breed dogs. In addition to bigger bite sizes, Big
Bites include glucosamine for hip and joint health, as well as omega- 3 and
omega- 6 fatty acids to support healthy skin and coat. The treats are grain
free and gluten free, and they do not contain sorbic acid. Recipes include
Real Beef Recipe and Real Chicken Recipe. merrickpetcare.com
What do customers look for in natural grooming products?
“Pet parents are not just concerned about how the shampoo smells,
they want something that is gentle, paraben free, synthetic free and
biodegradable. Our customers are very concerned about what they
use on their pets and the environment, and since a lot of those pet
parents bathe outside, they want something that is safe outside as
well as for themselves and their beloved pet.”—ANDREA MARGELIS,
manager of Pets Naturally in Traverse City, Mich.
“They want to understand [natural grooming products]. Manufacturers need to provide tools and education to our retailers. We could
make the absolute best natural products on the market today, but
without the support from our retailers, we’d never be able to spread
the news and excitement.”—JAMES BRANDLY, copywriter for
TropiClean in Wentzville, Mo.