Tools of the Trade
BY JACINTHE MOREAU
7 ways to ensure your business’ success in 2019—and
the apps and services that will help you get there
In today’s competitive retail landscape, World Pet As- sociation (WPA) provides the resources and tools pet retailers need to strengthen their businesses, stay relevant, attract customers and manage their businesses.
Business success is as much about offering a compelling
product mix and staying ahead of trends as it is about
evaluating employee effectiveness and monitoring and
managing expenses. From apps to strategic business reports, WPA has a few suggestions to help your business
thrive in the coming year.
It’s not news that running a business means juggling
multiple responsibilities. What might be news to you,
though, is that you don’t have to do it alone—thanks to
a wide variety of online apps and tools at the ready to
offer assistance. From crunching numbers to streamlining
communication, and from organizing tasks and schedules
to tracking inventory, your best business assistant is just
a click away. Here are some useful ways online tools can
improve efficiency and increase profits:
SAY GOODBYE TO SPREADSHEET STRESS
You’re in the business of pet products and services—not
spreadsheets. Take advantage of online accounting tools
to simplify financial processes, allowing you more time
to fuel your passion.
• Handle accounting tasks such as invoices and payments, sales and expenses with Wave, specifically
created for small businesses with nine or
• Manage payroll and all employee-related
financial needs with Gusto.
• Track finances with the classic accounting tool
• Simplify payments using the Square
portable card reader and point-of-sale system.
STAY ON TOP OF PET INDUSTRY TRENDS
Specialized apps and online tools, built specifically with
the pet business in mind, help you understand your market, stay on top of trends and manage your industry-spe-cific operations.
• Tap into pet-service tools with Pawfinity, a multifunctional management system for the grooming industry.
• Keep your business affairs in order. Utilize LS
Retail’s Pet Store Software to help run loyalty programs
and discount campaigns or manage your operations and
BREAK DOWN COMMUNICATION BARRIERS
Engage staff in businesswide discussions and encourage
teamwork with communication apps that aid in real-time
conversations. This is an easy way to ensure everyone
within your organization is on the same page and helps
your business stay profitable.
• Send push messages to any device and store communication all in one place with Pushover, a simple push
notification service that integrates easily into web apps.
• Encourage team collaboration with Slack, an in-
form for the profession-
• Support teamwork
with a project management program such as
BECOME A MASTER AT
Organization is the key to
productivity. Keep your
schedule, your files and
your deadlines on track
and scheduling apps that
help organize your life and your workday so you can
swap administration time for animal-lover time.
• Store spontaneous inspiration in your virtual Pocket,
an online storage facility for thoughts, ideas and new
• Keep grooming and pet service appointments top of
mind with OmniFocus, your trusty online organizer,
which syncs tasks and meetings between your smart-phone, tablet and desktop.
• Manage employee schedules with When I Work,
perfect for businesses that employ hourly workers.
• Manage your to-do lists. Wunderlist is the easiest way
to get stuff done. By managing multiple work projects,
or just your general list of things to do in your store,
Wunderlist will help you tick off all your to-dos.
NEVER MISCOUNT YOUR KITTY LITTER
OR MISPLACE YOUR PET FOOD
Please your customers—and keep your storeroom in
check—with online tools that take stock of shipping,
tracking and inventory.
• Track packages with QR labels created and printed
• Print, mail, track and fulfill with the multifunctional
• Keep track of stock and product trends using
Shopventory, which helps you audit sales and make
informed purchasing decisions.
• Track sales and receive payments easily and at your
fingertips with Vend, a point-of-sale system for the
Add these applications to your organizational toolbox
and you’re bound to see improved results. A successful
retail business? There’s an app for that.
But there’s also WPA’s annual Retail Operating Performance Report.
This report of real-time data, gathered for industry
peers and economic indicators, offers a comprehensive
analysis of the competitive pet retail and services indus-
try. This robust content allows you to benchmark your
business success against a cross-section of your compet-
itors. A powerful tool that provides insider’s insight into
industry financial, operational and sales information, the
guide serves as a valuable resource to help you make
strategy tweaks and improvements that will help you
run your business profitably, effectively and efficiently—
putting you on the most successful path forward! You
will learn to monitor and manage expenses, to measure
and improve productivity, creative ways to improve your
company’s bottom line, and more.
The best part is that you don’t have to have an advanced finance degree or be a financial expert to use and
understand the content within the Retail Operating Performance Report. You can use the report and easy-to-follow
online tools to help compare your business to the industry
as a whole, including profit leaders, companies that have
comparable sales volume and are in comparable community sizes and geographic region, and more.
Visit worldpetassociation.org to get your copy of the
annual Retail Operating Performance Report today.
Jacinthe Moreau is the president of World Pet Association
(WPA). Moreau has broad international experience in the
animal health industry. Her career trajectory, which includes
a variety of roles at companies such as Vetoquinol, Merial,
Merck, VetSource and VCA Animal Hospitals, prepared her
to lead WPA.
WPA TALKING POINTS
for the online version of
this column, WPA Talking
Points, to access links
to the various resources
There are many apps that can help retailers amp up their businesses.