ORAL CARE MADE EASY
Manufacturers of oral care products have introduced
a variety of products that make caring for dogs’ oral
hygiene easier than ever for pet owners.
Espree Oral Care, a subsidiary of Manna
Pro Products in Chesterfield, Mo., has released
several new brush-free oral care products for
dogs, including gels, sprays and dental chews that
remove plaque and tartar without the use of a brush,
according to company officials.
In keeping with the brush-free trend, Wentzville,
Mo.-based TropiClean Pet Products recently
introduced dental sticks to the market. They are
available in two sizes, and the chew texture and
unique “T-shape” design reaches all surfaces of
the teeth, simulating brushing with each bite, said
TropiClean is also adding a Dental Trial Kit to its
line of products soon, officials added. The trial kit
will include a two-week supply of the company’s
Fresh Breath Clean Teeth Gel and Fresh Breath Water
Additive, as well as a dental chew. The company
hopes that the trial kit will encourage dog owners to
add a dental hygiene regimen to their dog’s health
Even with brushing products, manufacturers
keep simplicity in mind.
Techmira, a Swiss company that has U.S.
headquarters in Canton, Mass., manufactures
ultrasound toothbrushes and toothpaste for pets.
The company’s Mira-Pet toothbrushes quickly and
effectively remove tartar by using ultrasound to deep
clean the gums and remove bacteria, according to
“That’s surprising dog owners because the
only alternative to clean gum pockets to avoid
inflammation and health issues has been the
treatment under anesthesia at the vet,” said founder
START A CONVERSATION
Dental hygiene for dogs is becoming more of a concern for pet owners, leading
consumers to seek more information about maintaining healthy mouths for their dogs.
Sales staffs at pet specialty stores as well as manufacturer websites are often the
first points of contact for pet owners seeking more information about oral care.
Both manufacturers of dental hygiene products for dogs and pet specialty retailers
are emphasizing the importance of diet when it comes to dental health for dogs.
“Our conversations are weighted on how kibble is actually the worst thing for
your pet’s teeth,” said Kim McCohan, chief happiness officer of Bend Pet Express,
which has two stores in Bend, Ore. “Tartar and plaque feed on sugars, and sugars
are found in starches and carbohydrates, which make up the majority of kibbles
and dental chews.”
Similarly, at Animal Connection in Charlottesville, Va., owner Pattie Boden educates
customers on better-quality foods that don’t cause tartar to form on teeth. The store’s
sales program proactively encourages “food products that don’t put tartar on the teeth
in the first place,” Boden said.
The store steers clients away from kibble and instead toward raw, dehydrated or
freeze-dried high-protein, low-carb kibble or good canned options.
“We encourage bones and chews, and if someone is using kibble, a digestive
enzyme product to keep the teeth in better shape,” Boden added.
Inevitably, these conversations spark an “ah ha” moment for customers, who
then ask more questions about proper nutrition and its relationship to dental hygiene.
Ultimately, the discussion leads to the importance of properly caring for dogs’ teeth,
according to industry insiders.
The information available on manufacturer websites is also a great tool for
retailers to use when educating their customers about proper oral hygiene for their
Techmira, a Swiss company that has U.S. headquarters in Canton, Mass., will soon
release an e-book that will be available to those who sign up on its website. The book
contains detailed and easy-to-understand information on how to use the company’s
ultrasound toothbrushes and toothpastes for pets, said company officials.
Wentzville, Mo.-based TropiClean Pet Products offers educational merchandising
and displays for its retail partners that highlight product features and include “how
to use” graphics that help pet owners choose the right products, according to the
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